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For Michigan State, and TCU, the 2012 Buffalo Wild Wings Bowl was the most important game of the season. Yet for bluemedia, making sure the game’s signage went off without a hitch was arguably just as important as the game itself. With a high profile event such as this where everything is on the line, failure is not an option. Behind the scenes and away from the public eye, our team rallied around making sure that each and every sign required for the big game came together flawlessly just as it should.
Our team even won praise for their work from ESPN’s sports business analyst, Darren Rovell, who was quick to point out just how stellar of a job bluemedia had done in branding the big game.
The road to the Buffalo Wild Wings Bowl began for bluemedia in September of 2012, when after an incredibly competitive RFP process, we were awarded the project. Success breeds success, and our proven track record as well as an incredibly comfortable familiarity with the arena from previous events definitely worked in our favor. When all was said and done, the Buffalo Wild Wings Bowl would go down as yet another great story to add to bluemedia’s long list of successes.