To communicate their “farm fresh” approach Sony recently recycled cast-off advertising banners into a collection of jeans. Called the “Recycle Project Jeans,” the concept used ads which were displayed on the side of their building, in turn hanging and selling the upcycled product on that same wall.

Sony, recognizing that (much like wine or sushi) some things are just better at their point of origin, makes a point about locale with the project. Hanging the jeans on the building where the fabric originates emphasizes the repurposing concept, reinforcing the roots of the brand’s idea.

Each of the 120 handmade completely unique pairs sells directly from the wall. Passersby and potential customers peer at the jeans through supplied binoculars and once selected, someone rappels down the side of the building to remove the pair of colorful pants.

The project not only cleverly experiments with recycling, but all of the money from the sales supports World Heritage sites.

To see the spectacle in effect, check out their video .

Personally, I prefer my pants on the ground rather than hanging from a building.

Next time give bluemedia a call… we have some scrap banner material for use

via Creativity Online

Game Truck makes an appearance on KTLA Los Angeles News.

The GameTruck® was founded in 2006 by Scott Novis in Tempe, Arizona. It is the Original and World’s First Mobile Video Game Theater™. What started out as a fun birthday party experiment for family and friends quickly turned into a busy weekend business.  Over three years later The GameTruck® has expanded operations throughout Arizona as well as moving into its second year of franchising the GameTruck® business system.  To date the GameTruck® franchise organization has provided a number of franchise owners the opportunity to work towards the success we continue to experience here in the Valley.

The GameTruck® franchise organization is unique in this industry in that the Phoenix operation continues to serve as a means to validate and improve upon the existing business system while providing a platform to introduce new innovations in the industry we created.  In short we continue to work in the business we originally created, remaining laser focused on bringing people together to enjoy gaming in a multiplayer environment and to provide gamers with the best gaming experience available.  Moreover, each GameTruck® operation and their staff are committed to providing high quality entertainment at an affordable price.

Congratulations from bluemedia to our great client!!

bluemedia wrapped this awesome RV last December for the Boy Scouts of America marking their 100^th Anniversary of the scouts. It is currently driving across the country making stops all over. The RV will be displayed in the Smithsonian after it is done with it’s nation wide tour.

The Boy Scouts of America is one of the nation’s largest and most prominent values-based youth development organizations. The BSA provides a program for young people that builds character, trains them in the responsibilities of participating citizenship, and develops personal fitness.

For nearly a century, the BSA has helped build the future leaders of this country by combining educational activities and lifelong values with fun. The Boy Scouts of America believes — and, through nearly a century of experience, knows — that helping youth is a key to building a more conscientious, responsible, and productive society.

Join bluemedia™ and over 500 key players in the greater Phoenix marketing and advertising industry on September 17th for a righteous networking get together of epic post-recession proportions! F1 Race Factory is the venue and kart-racing mayhem is on the menu. Whether you just want to enjoy a couple beverages and make some new, valuable connections or strap on a helmet and put someone into the wall, there will be something for everyone. We hope to see all of you there so we can put our best foot forward towards 2010 as this economy turns around! Be sure to check out our facebook event page for more details and let us know you’re with us.

We’d also love to hear from you if you have any success stories you’d like to share about your company from the past year. Hit up the comment board here, facebook or tweet us with your recession-smashing anecdotes. Don’t forget to include your name, title and company name as we will be printing some cool signage based off of your stories to showcase at the event. Better times are right around the corner, let’s kick it off!

The time is yet again among us…. grab your cheese heads, your face paint, a 24pk of Budweiser, and your portable grill because football is here baby!! Who would have known…. with all the chatter of fantasy lineups, player suspensions, injuries, and video game releases along with the overall “glow” of the guys at work. The 2009 regular season kicks off Thur. September 10th with the reigning champs the Pittsburgh Steelers taking on the Tennessee Titans at Heinz field.

Rewind to 7/2 when our VP of Sales RJ Orr walks into the design room with the big grin on his face letting us know that we have just secured a new project to print the entire launch party for the EA Sports Madden 10 video game release! Now if there are 2 things that the blue crew loves, it’s VIDEO GAMES and FOOTBALL!. The icing on the cake was our hometown hero Larry Fitzgerald on the front of the game box (with some other guy we don’t mention).

Once the excitement settled we realized that we only had 2 weeks to produce 10,710 sq/ft of fence mesh, 111 double sided 8′ bike barrier covers, multiple misc. signs, decals, and a video board banner!! Were we nervous?? Absolutely not, this is what we do at bluemedia. We gladly accepted the challenge and eagerly anticipated what the final product would look like at its final destination.

After a few days of setting up files and printing banners, everything was loaded into a box truck and RJ and Tug Orr hit the road for Malibu. They arrived in Malibu on Tues. the 21st at night and headed straight for the venue to unload the material and get a lay of the land. Everything was up and ready to be wrapped with vinyl so the guys headed to the hotel in Santa Monica to get some rest. The next day RJ and Tug arrived at the cliffs of Malibu with four other helpers to tackle the full day installation of  banners and signs.

It took the crew a full 13hrs to transform the event from a grass field to a vibrant stadium of larger than life Madden 10 graphics. Larry Fitzgerald and Troy Polamalu images were scattered over the video boards, fence mesh and stage graphics.  We were the first company to cover the back of the video board with a mesh banner by removing the support poles from the back of the unit one by one while rolling the giant banner along until it was secured by edging the piece with 2″ velcro.

With all events come last minute additions. The crew back at bluemedia in tempe were ready and awaiting those last minute phone calls from RJ needing prints to be overnighted that same day. As always, the entire staff did a wonderful job by pulling together and ensuring each piece was 100% correct and arrived on time. The 2 days leading up to the event entailed those last minute FedEx boxes showing up at the hotel in Malibu for RJ and Tug to install.

The day of the event finally came and we were receiving constant twitter messages along with cellphone photos of all the banners we produced. Everything looked amazing and the client couldn’t have been happier. With everything up in place the guys were able to kick back and enjoy the festivities. A slew of stars, athletes and musicians were attending the event and the guys were able to get some great photos. Barry Sanders, Brooke Burke, Kevin Dillon, Joe Montana, Deon Sanders, Jerry Rice, and Nick Lachey were just to name a few of the stars and athletes in attendance.

bluemedia would like to thank Gray Goldfarb for choosing us once again to produce signage for such an awesome event. Thanks to everyone at blue who put in the long hours to ensure this event went off without a hitch, we appreciate our entire staff for their level of dedication and support. A big shout out also goes to EA Sports for making such amazingly addicting video games

Be sure to tune in to the Madden Launch event on TV…  (Aug. 13th ESPN2 11pm-Midnight EST),  (Aug. 15th VH1 7pm-8pm EST),  (Aug. 17th NFL Network 8pm-9pm EST)

Full photo set can be viewed HERE.

Now grab that fantasy magazine,  flip on the NFL Sunday ticket and get ready for another killer season of the NFL!!!

Hickman’s Egg Ranch is like the coolest egg ranch on the planet and we are lucky enough to have them as a client! This Friday the 14th they are holding their “Breakfast for Dinner” Night from 5pm – close at participating restaurants.  This event collects new pajamas and donates them to the Arizona’s Children Association Foster Care Program.  Anyone who attends and brings some pajamas will receive a FREE dozen eggs from Hickman’s and a chance to win a breakfast party for 65 friends.  You can find the list of paticipating restaurants on their website http://www.hickmanseggs.com/. This is a great cause put on by great people!

We  have wrapped over 10 trucks and trailers for The Game Truck and this morning NPR (National Public Radio) did a Four Minute Segment on how they are bucking the recession and business is booming.

Congratulations Game Truck!

Listen to the story and view the transcript here

Download the segment in a .MP3 format here

Ever wondered why companies insist that their employees keep their workplaces clean? Not only is a dirty workplace a terrible place to work in, but it also lowers productivity and efficiency. Cleaning up after a day of work is just as important as what you do for a living.

A systematic and productive workplace is not a one-day-affair just because the boss or some prospective clients are around. Sustaining your cleaning tasks is important to improve productivity and increase employee satisfaction.

bluemedia strives to keep a clean workspace not only because it looks good, but because it is step one in ensuring that our clients projects get completed in a timely/accurate manner. Check out our print department, our print staff takes pride in their space and equipment. These folks say late and come in early to ensure everything is in order to start a print run. Organization and cleanliness are keys to a successful and productive company. Taking pride in yourself and your environment are a sure sign of a dedicated employee (and we happen to have a ton here at blue!).

click on photo to view more.

bluemedia recently had the ability to work with the amazing crew over at Lifelock racing to update the look of their 2009 dragster. Clay Millican and his team were outfitted with some new graphics for the 2009 racing season. bluemedia produced the graphics on our HP turbojet 8300 using 3M material.

Clay Millican, from Drummonds, Tenn., has loved drag racing his entire life. He got his first race car at the age of 16, and fueled his passion for racing in the Sportsman ranks for many years. Clay had raced as a hobby for all his adult life until Peter Lehman came along. His path to Top Fuel carries a fairy tale style story.

He was working as a forklift driver for Kroger Supermarkets while campaigning simultaneously an IHRA Modified eliminator entry when Lehman selected Millican to drive his Chicago White Sox-sponsored Top Fuel Dragster entry. Peter provided the opportunity for Clay to fulfill a lifelong dream of driving professionally.

The goal was to learn the game and to establish themselves as the Top Fuel team of the future. What Peter saw in Clay was not only a potentially great driver, but a Southern gentleman with an unwavering passion for the sport and genuine appreciation of the fans of drag racing. Lehman and Millican later acquired sponsorship backing from trucking giant Werner Enterprises and formed one of the most well-known driver-sponsor alliances in IHRA Top Fuel history.

Clay’s never short on words personality and success at the race track with ESPN and NHRA Drag Racing has landed him some unique opportunities away from the track.

Speed TV and TV producer Rich Christensen recognized his unique appeal to Drag Racing fans and selected Clay as Host for the Speed TV Drag Race High Series for 2009.

Clay also hosted the series Blow It Up for Speed TV in 2007. In 2005 Clay and the team worked with Warner Bros. Studios to promote the movie release of “The Dukes of Hazzard”. In 2004 during the middle of “Elvis Week,” in the middle of the day, in the middle of one of Memphis’ busiest streets, everything came to a screeching halt – and a smokin’ start – in front of Graceland when then three-time IHRA Top Fuel champion Clay Millican stepped on the gas and launched his Elvis Presley“He Dared To Rock” dragster down the middle of Elvis Presley Boulevard.

A big thank you from bluemedia to the Lifelock Racing team, we can’t wait to follow the progress of Clay through his 2009 racing season!

Follow Clay on twitter!