Archive for May, 2007

3M Global Graphics Leader Selects bluemedia To Indroduce Revolutionary Product Line

Wednesday, May 23rd, 2007

3M GLOBAL GRAPHICS AND TECHNOLOGY LEADER SELECTS BLUEMEDIA TO INTRODUCE REVOLUTIONARY PRODUCT LINE TO 21,000 INDUSTRY PROS

bluemedia Wraps Monster Truck for 3M Graphics’ Product Unveiling at Annual Specialty Graphic Imaging

Association Expo Conference in Las Vegas

Tempe, Ariz. – (May 23, 2007) – bluemedia (www.bluemedia.com) today announced that it was selected, out of thousands of print and graphics companies globally, to help introduce 3M’s enhancement to its line of graphic films using the new 3M™ Comply™ v2 Adhesive Technology. As part of the product launch, bluemedia wrapped and designed a 36 foot long Monster truck limo using the new highperformance graphics film showcased at this year’s annual 2006 Specialty Graphic Imaging Association Expo (SGIA) recently held September 26-28 at the Las Vegas Convention Center. SGIA is a national industry conference designed for printing and imaging professionals. This is the second year in a row bluemedia has been chosen by 3M for the SGIA conference.

“We are pleased to partner with leading-edge creative printing and graphics firms like bluemedia to showcase 3M graphics products.” said Tom Black, marketing operations manager, 3M Graphics Market Center. “We are known for our patented Controltac and Comply Adhesive technologies. When our technologies are used by experts, such as bluemedia, it allows us to get direct feedback and continue to provide the market with products they need.”

As part of the campaign, not only did bluemedia wrap the vehicle at the industry conference but it also drove the wrapped Monster Truck from Tempe to Las Vegas, causing traffic from onlookers at the Hoover Dam because of the explosive graphics. “Working with 3M in this type of partnership allows us to continue to be actively engaged in the national vehicle graphics market and gain exposure for our non-traditional approach,” said Jared Smith, president of bluemedia. “As one of the nation’s volume buyers for 3M graphics films used in our vehicle wrap service offering, we are proud to be able to offer 3M’s newest high-performance product line to our business customers.”

bluemedia applies its unique depth of expertise to every project, building on years of experience and research to make vehicle, large format and environmental graphics more eye-catching, resilient and effective for driving customers’ market growth. Securing partnerships with national companies like 3M has positioned bluemedia as a trusted industry leader with the creativity and tools to achieve award-winning results for local and national clients.

About bluemedia
bluemedia is a leading provider of design and printing for use in vehicle, large format and environmental graphic applications for B-to-B and B-to-C organizations. An internationally recognized, award-winning company with a proven track record in the large-format graphics industry, bluemedia aims to transform the marketing industry through its innovative, customized solutions that overlap across a multitude of mediums. Through its combination of cutting-edge technology, nontraditional approach to ideas and design expertise, bluemedia helps companies get noticed and grow market share through highly relevant communications. Headquartered in Tempe, Ariz., bluemedia’s clients include: Coca-Cola, Wells Fargo, Arizona State University and Clear Channel Communications.

About 3M
A global, diversified technology company, 3M’s brands include Scotch, Post-it, Scotchgard, Thinsulate, Scotch-Brite, Filtrete, Command and Vikuiti. Serving customers in more than 200 countries around the world, the people of 3M use their expertise, technologies and global strength to lead in major markets including consumer and office; display and graphics; electronics and telecommunications; safety, security and protection services; health care; industrial and transportation. The 3M Graphics Market Center helps customers worldwide build brands by providing total large-format graphics solutions. 3M manufactures or certifies large-format graphic software, hardware, inks, toners, graphic films and flexible sign facings used to create large-format finished graphics that are consistent, reliable and durable. For more information call 1-800-328-3908, or go to www.3M.com/graphics.

bluemedia Launches Massive Effort To Support Our Troops

Wednesday, May 23rd, 2007

BLUEMEDIA LAUNCHES MASSIVE EFFORT TO SUPPORT OUR TROOPS

Joins Forces with Operation Shoebox; Planned Airlift of Containers with Essential Items for U.S. Troops in Iraq;
Seeks Item Donations from Public
Tempe, Ariz. – May 23, 2007 – bluemedia (www.bluemedia.com), an innovative, nationally-recognized, vehicle graphics and large format printing firm today announced it will host a major charity drive to benefit America’s Troops in Iraq. The Wednesday, August 23rd, call-to-action event at bluemedia marks the first of its kind, for the company and, more notably in Arizona.

“We are very proud in having put this effort together,” said Jared Smith, bluemedia founder and President. “This is not about being for or against the war—more importantly it’s about supporting the men and women who are on the ground in tough conditions, and away from the comforts of home.”

bluemedia teamed up with Operation Shoebox. Operation Shoebox is a Florida-based nonprofit designed specifically to raise support and funds for vital personal care items for US troops. Operation Shoebox will help transport four containers of much-needed materials across the U.S. and into Iraq.

bluemedia will design and wrap each container with custom graphics produced in their state-of-the-art large format printing and production facility. The graphics will be designed to show support for the troops and gain recognition for this effort. The bluemedia team will collect product donations the day of the event to pack four 4ft x 4ft x4ft palate-sized containers. Items donated will be essentials and comfort items our troops have been missing since their deployment. bluemedia will be directly donating $3000 worth of items to include: handheld DVD players, DVD’s, Compact Discs and shaving cream.

American Veteran Robert Basil approached bluemedia in June to wrap his Scion with donations he was raising from his foundation Fallen Heroes. bluemedia agreed to match in donations what Robert raised. Robert with the help of Toyota Scion (they donated the balance) was able to get the funds together to wrap the Falled Heroes Car. bluemedia decided to not only match the generosity of donators but also open the effort up to the public and get more items to the troops in Iraq.

After the event, the items will be shipped from bluemedia’s offices in Tempe, Ariz. to Operation Shoebox headquarters in Florida. From there, the large wrapped containers will then be airlifted by the Operation Shoebox team to its final destination in Iraq.

“We’re extremely gratified that a company such as bluemedia would work with us toward the goal of giving needed items to the arm serving men and women of America,” said Mary Harper, President/Founder Operation Shoebox.

Visit the Support Our Troops Website at www.bluemedia.com/supporourtroops

What: A charity drive for America’s Troops will be hosted by Tempe-based bluemedia—a leader in vehicle and environmental graphics. During the drive, bluemedia will be collecting donations from the public and other businesses to fill four large containers—4ft x 4ft x 4ft in size. bluemedia will be ‘wrapping’ the crates with pro-troops messages, around the outside. bluemedia will also be donating $3,000 to purchase comfort items for our troops including: handheld DVD players, DVD’s, Compact Discs, shaving cream and other items the troops are requesting.

bluemedia teamed up with United States Veteran Robert Basil and wrapped his Toyota Scion for the Fallen Heroes project Robert Basil and his wrapped Scion will be at the charity drive.

Who: -bluemedia
-Veteran Robert Basil with Wrapped Scion
-Open to Public

When: Wednesday, August 23, 2006
6:00 am to 1:00 pm

Where: bluemedia
1725 West 3rd Street
Tempe, AZ 85281

Photo/TV Opportunities: — Fallen Heroes Car, Banner down side of building, Large wrapped containers, Army
Veteran Robert Basil

Note: Professional high-resolution photos of exteriors of Fallen Heroes car and wrapped containers are availableupon request.

Media Contact:
Celeste Johnson
Kathy Sacks Group
Office: 602.258.0888 x14
Mobile: 602.206.0889
celeste@kathysacks.com

Jobing.com and bluemedia Celebrate Honors

Wednesday, May 23rd, 2007

jobinglogo_web.jpgNo matter where you live or work in the Valley, chances are you have seen one of the colorful vehicles bearing the Jobing.com logo, graphics, and photos. With more than 175 vehicles to-date, the fleet of “Jobing mobiles” is part of a special brand awareness campaign for the Phoenix-based online employment community. bluemedia, a Tempe-based, industry-leading environmental and vehicle graphic company is Jobing.com’s exclusive partner for the branded vehicle program; the Jobing.com vehicle program has been recognized with the Spectrum Award for Creative Outdoor Advertising. The award, created by the Phoenix chapter of the American Marketing Association, was presented to bluemedia last week at the organization’s annual awards dinner, known as the Spectrum Awards. Recipients for this and a number of other award categories were selected by a panel of marketing experts from various industries in the Valley. 

What started as a grass-roots branding effort has become a popular employee benefit at Jobing.com. Participating employee vehicles are wrapped in a plastic coating with the eye-catching designs and Jobing.com picks up the cost. The company also provides a monthly car allowance and covers 100% of fuel expenses for employees who drive branded vehicles.

“Wherever Jobing.com employees go, so do our moving billboards, creating thousands of impressions every day,” said Brian Eastwood, Jobing.com vice president of advertising and communications. “It was our vision to create uniquely branded vehicles that would have a strong positive impact; partnering with bluemedia, certainly made that happen.”

Mini Cooper Utilizes Piss-Vertising Urinal Ad

Tuesday, May 22nd, 2007

Pictured below is an installation in a Canadian bathroom for Mini Cooper.

The Copy Reads: “Test your handling skills”.

Mini Urinal Ad

Brilliant!  But we really feel sorry for the dude that had to install the cones… 

Get A Real Human On The Phone Bypass Annoying IVR

Tuesday, May 22nd, 2007

Get Human Logo 

Check it out http://gethuman.com/ Ok, how many times have you had to call a big company such as your bank or product tech support. You know what you need and just need that right person to pick up the phone and solve your problem. Instead of this happening, your frustrations are amplified when you are forced to listen to long IVR messages and navigate with various numbers, extensions, options, and pound signs.

We’ve all been there, it sucks, but now there is a better way… 
Paul English listened and has answered our cries. He’s created and published http://gethuman.com/ the codes to bypass hundreds of Fortune 500 companies’ IVR lines.

Mr. English has deciphered dozens of codes to bypass those annoying and ultimately exhausting computers that answer phone calls at help desks and customer-service lines.
In the past, simply pressing “0″ would get you over to a live person. Lately, pressing “0″ means absolutely nothing to the IVR systems. They just simply go on and on and lead a bewildered caller on a frustrating and endless chase through the computer system.Companies are spending millions of dollars on these systems, and unwittingly wasting millions more. Simply put, customers and consumers absolutely hate IVR and want to talk to a real person - preferably one that speaks their language properly.

 

 

Proctor & Gamble Gets It Right With the Look Fab Studio

Saturday, May 5th, 2007

Procter & Gamble nails it by putting a twist on an increasingly popular marketing tool — the pop-up store.

Look Fab 1

The Look Fab Studio, is a temporary Canadian concept store that offers female consumers the opportunity to be fully immersed in branded entertainment, sampling and multi-brand marketing.The store will be open for one month (April 13 to May 13) in Toronto’s hip Yonge St. shopping district. Inside the store, guests will experience six of P&G’s top beauty brands (Crest, CoverGirl, Nice ‘n Easy, Olay, Pantene and Venus), via free makeovers, beauty advice and samples.

Look Fab 2

P&G also offered visitors to Look Fab chances to win a trip to this month’s finale of “Canadian Idol,” collecting their data in the process.

Look Fab 3

We love the integration of the six P&G brands as it gives them an opportunity to experience all of the products in a high end salon environment via one-on-one interactions. It also allowed for P&G to spread the cost among its brands.