Check out this cool time lapse video of an installation of a Porsche Boxster race car. Of course, this wrap was done by the boys at bluemedia.

With gasoline prices where there are today carmakers, are aggressively marketing their hybrid gas-saving technologies with experiential road tours.

The showcase allows consumers virtually test drive Toyota’s new technology the “Hybrid Synergy Drive.” Attendees are also engaged in interactive tutorials on hybrid technology, alternative fuels and environmental issues.

Here’s where the true Green comes in…Toyota stated that it will plant more than 50,000 trees to represent the people they predict will visit the events and to offset the emissions of the tow trucks hauling the exhibit around the US.

For a full overview of the campaign, check out Toyota’s microsite http://www.highwaytothefuture.com/#/home/

Layers Furniture 

Phoenix based Layers Furniture  was founded in 2004 by architect Craig Stoffel. Layers designs and build furniture that is functional, durable, beautiful, and healthy for consumers and the planet.

Layers uses only Forest Stewardship Council (FSC) certified wood products to ensure sustainability.
 
They also use environmentally safe, zero VOC, non-toxic wood finishes to protect both customers and employees.

Check them out.  You are guaranteed to love their designs.

Shout out to Sam Ewen of the Experiential Forum for pointing out this article on just what makes Apple Computers so much different than most other companies in the world.  The article focuses on how Apple emphasizes customer experience at every touch point. 

For the full article, please visit this link. 

• Understand The Total Experience.
• Less Is More.
• “He’s Got His Father’s Eyes.” 
• “I’d Like To Introduce You To Some…Thing.”
• Control The Hardware.
• Hide The Screws.
• “Go Ahead. Touch It.” 
• Feeling & Thinking.
• Great Design = New Invention.
• It’s About People.

As long as you haven’t been living in a cave for the last 10 years, then you understand that the marketing world is in the process of undergoing a paradigm shift. Consumers are continuing to tune out cluttered messages, demanding more and seizing control. It is no longer enough to simply talk at them.   

SeaDragon is an exciting new project from Microsoft resulting from their recent acquisition of Seadragon Software in February.  

Its aim is to revolutionize the way we use screens, from mobile phones and PDA’s to large format projection systems so that visual information can be smoothly browsed regardless of the amount of data involved or the bandwidth of the network. This information is a little vague, so consider the following four “promises” of Seadragon:

1. Speed of navigation is independent of the size or number of objects.
2. Performance depends only on the ratio of bandwidth to pixels on the screen.
3. Transitions are smooth as butter.
4. Scaling is near perfect and rapid for screens of any resolution.

Check out this video to see SeaDragon in action. Can’t wait till this hits the mainstream. 

For some it’s just a video game. For others it’s a way of life.

Introducing bluemedia’s Brand Manager – Chris “I live my life 10 yards at a time” Keal.

Peep Out the Blue Crew’s Dragster

bluemedia - Winners of Phoenix Chamber of Commerce 2007 IMPACT Award for Innovation:

bluemedia was officially recognized this week as the pioneer in turning the Arizona market on to vehicle wrapping.

bluemedia’s unwavering focus is on research and development of new technology and continuing a transparent relationship with its customers.

Check out the video interview with President Jared Smith.

Blind to the traditional. The everyday. The norm. People are choosing to ignore the visual noise that has become our society. And who can blame them? A revolution has rocked the marketing world with the consumer seizing total control. We exist to reinvent advertising and marketing by creating dynamic ways to reach even the most elusive consumer. The traditional approach to marketing is on a death spiral and we’re here to guide you through some relevant and surprising ways to connect.

It’s official! The new Blind Society home page has gone live.

Please check it out at BLIND SOCIETY.