TEMPE, Ariz.–(BUSINESS WIRE)–Industry-leading environmental and vehicle graphic company, bluemedia (www.bluemedia.com) today announced it will be an associate sponsor for a car during the upcoming 2008 Tucson Raceway Park (TRP) season. bluemedia’s No. 44 car, driven by Rick Butler, is a 2008 bodied Toyota Camry NASCAR late model. The wrapped vehicle is in bluemedia MotorSports graphics for 24 races throughout the season.

“We are looking forward to sponsoring Rick Butler’s car. Through the past few years, we have learned a great deal about sponsoring racing at this level, and we will continue to build upon that knowledge,” said President, Jared Smith, bluemedia. “Our sports marketing initiatives have proven to be very effective in building our brand awareness and supporting the community.”

The sponsorship deal makes bluemedia MotorSports the associate sponsor for the No. 44 car for 24 events in 2008 featuring Rick Butler at TRP. The sponsored car is part of the NASCAR Whelen All-American Series with thousands of cars being represented nationally. The NASCAR Whelen All-American Series is NASCAR’s national championship program for short-track racing.

“We are delighted to have bluemedia as a partner for this season,” said Rick Butler, Whelen All-American driver. “And we are looking forward to working with them in the future as the season unfolds.”

Rick Butler has been racing for more than 20 years, taking home 2 first place finishes in the 2007 season at Tucson Raceway Park and is ranked 5th in Arizona overall for NASCAR’s Wheelan All-American Series. In addition to driving, Rick Butler serves as CEO of Rick Butler Motorsports.

bluemedia has sponsored many other racing cars in the past, most recently 2005-2007, bluemedia worked with Frank Pedregon Racing and sponsored a funny car.

Vehicle wraps are printed onto an adhesive backed vinyl using large format digital ink jet printers. The graphics produced range from solid colors to photographic type of images. The vinyl is then “wrapped” onto the body. This technology is widely used in the commercial sector and would include public transit buses, widely seen on the streets, to the small and large business owners. Many companies have seen the value of this new form on non-traditional advertising.

The Specialty Graphic Imaging Association (SGIA) held its Golden Image/André Schellenberg Awards competition which took place in Orlando, October 24-27, 2007

The competition, celebrating the best work within the specialty imaging industry, covers almost every imaged item–no matter how complex it is.

This year’s Golden Image/André Schellenberg contest features 40 product categories that are broken down into four subgroups by process:

* Digital print process;

* Four-color process;

* Single or multi-color process; and

* Simulated or index process.

bluemedia recieved 3 “Best of Category André Schellenberg Awards”

Category 4 - Transit Advertising (Digital)
André Schellenberg Award
Power98 Bus Graphics

Category 6 - Fleet Markings, Multisheet (Digital)
André Schellenberg Award
Blueberry Smirnoff RV

Category 17 - Decals, Pressure Sensitive (Digital)
André Schellenberg Award
Graffiti wall

Massive tattooed figures have recently invaded London, as part of a new ambient ad campaign by Mother. The sculptures, which have currently taken up residence by Tower Bridge and also at Victoria Station, form part of a campaign for new Discovery Real Time reality show London Ink.

Watch the swimmer sculpture being installed

Link VIA Creative Review