Archive for November, 2008
Airplane Tray Table Wraps
Wednesday, November 19th, 2008Seth Godin: Worlds Most Wanted Marketer…
Friday, November 7th, 2008Below is a video of Godin speaking at the Inbound Marketing Summit on some of his ideas that continue to make marketers rethink how they do marketing.
Godin showed an interest in entrepreneurial activities from an early age. He went on to get a degree in computer science and philosophy from Tufts University in 1982, followed by an MBA in marketing from Stanford Business School. Soon after graduating with his MBA, Godin founded Yoyodyne, one of the first online marketing companies. It was at Yoyodyne that Godin founded the idea of “permission marketing.” In 1998, Godin sold Yoyodyne to Yahoo! for $30 million and became their VP of Direct Marketing until 2000, when he left to become a full time speaker, writer, and blogger. Godin also went on to found ChangeThis (now run by 800-CEO-READ), a website for spreading ideas through PDF files, and Squidoo, a community website allowing users to create pages (”lenses”) for subjects of interest.
Godin has published more than 10 nationally acclaimed business and marketing books that have transformed the way marketers think about marketing. His blog has been ranked the #1 marketing blog by the AdAge Power 150, and he has been called “America’s Greatest Marketer” by American Way Magazine and “The Ultimate Entrepreneur for the Information Age” by BusinessWeek.









