After working at bluemedia for over two years; I have always wondered why our clients respond to us the way they do…. A recent study broadcast on NPR helped me fill in a few of those blanks.

The study explains why previous research has produced conflicting results about how red and blue affect thinking, Mehta says. Either color can provide an advantage, he says, but only if it’s matched to the right kind of task.

read more here:

http://www.npr.org/templates/story/story.php?storyId=100301582