Goodby Silverstien and Partners selected bluemedia to produce 24 NASCAR replica wraps to be used in the premier commercial announcing the change from the Nextel Cup to the Sprint Cup for the 2008-2009 NASCAR season. Heat and The Kingdom director Michael Mann got the nod to direct this one-of-a-kind spot.

In typical bluemedia fashion, the project had to be completed in 8 days. The blue crew hustled as usual to pull together the design and printing of over 1,000 graphic pieces to make these mean machines look exactly like their real world counterparts. Right down to the contingency decals and headlights, the bluemedia team worked with Michelle Mintz of GS&P to insure that each car was created to meet NASCAR and sponsor requirements.

As with every great action scene … there has to be a little metal carnage. We are proud to say that in this case … it was pretty amazing to watch our work get destroyed.

Here is the final one minute commercial

Congratulations to Goodby Silverstien, Mr. Mann and the entire creative and production staff, this is truly an exciting and theatrical commercial from start to finish.

Here are some behind the scenes photos of the vehicle graphic install and a great gallery of each stock car that was used in the commercial.

This entry was posted on Monday, March 31st, 2008 at 4:07 pm and is filed under Business, Buzz & Viral, MotorSports, Press, Vehicle Graphics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.