The Road to New Vinyl Wrap Markets
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Slednecks was born a decade ago, when a group of friends living in Jackson, WY, decided to record their snowmobiling prowess on film. Their movies created a buzz in the extreme-sports subculture, and Slednecks capitalized on this momentum by introducing apparel in 2002. In 2006, Paul Thacker, one of the team’s riders, executed a world-record snowmobile jump of 248 ft. and augmented its fame. (The banner that decorated the jumping ramp appeared in ST’s April 2007 International Sign Contest gallery – see page 117.)
Last year, Slednecks bolstered its cache by developing a live show, which Monster energy drink sponsors, that features snowmobile and dirt-bike stunts, as well as onsite concerts. To optimize its branding, Slednecks hired bluemedia (Tempe, AZ) to build the brand through edgy vehicle graphics. Brandon Boetto, a bluemedia designer, created the design using Adobe Photoshop CS3. A base layer of camouflage-green and taxicab, checkered-yellow vinyl is decorated with a second layer of decals that features the Slednecks logo and those of other corporate sponsors.
Using its Mimaki USA Inc. JV3-160SP printer, bluemedia produced the wrap using 3M Graphics Market Center‘s IJ 180-10C cast vinyl with air-egress adhesive and an 8519 luster-finish overlaminate.
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