Toyota Highway to the Future Experience Tour
With gasoline prices where there are today carmakers, are aggressively marketing their hybrid gas-saving technologies with experiential road tours.
The showcase allows consumers virtually test drive Toyota’s new technology the “Hybrid Synergy Drive.” Attendees are also engaged in interactive tutorials on hybrid technology, alternative fuels and environmental issues.
Here’s where the true Green comes in…Toyota stated that it will plant more than 50,000 trees to represent the people they predict will visit the events and to offset the emissions of the tow trucks hauling the exhibit around the US.
For a full overview of the campaign, check out Toyota‘s microsite http://www.highwaytothefuture.com/#/home/
June 22nd, 2007 at 12:23 am
Looks fun, but not as fun as Grand Theft Auto