To communicate their “farm fresh” approach Sony recently recycled cast-off advertising banners into a collection of jeans. Called the “Recycle Project Jeans,” the concept used ads which were displayed on the side of their building, in turn hanging and selling the upcycled product on that same wall.

Sony, recognizing that (much like wine or sushi) some things are just better at their point of origin, makes a point about locale with the project. Hanging the jeans on the building where the fabric originates emphasizes the repurposing concept, reinforcing the roots of the brand’s idea.

Each of the 120 handmade completely unique pairs sells directly from the wall. Passersby and potential customers peer at the jeans through supplied binoculars and once selected, someone rappels down the side of the building to remove the pair of colorful pants.

The project not only cleverly experiments with recycling, but all of the money from the sales supports World Heritage sites.

To see the spectacle in effect, check out their video .

Personally, I prefer my pants on the ground rather than hanging from a building.

Next time give bluemedia a call… we have some scrap banner material for use

via Creativity Online

Game Truck makes an appearance on KTLA Los Angeles News.

The GameTruck® was founded in 2006 by Scott Novis in Tempe, Arizona. It is the Original and World’s First Mobile Video Game Theater™. What started out as a fun birthday party experiment for family and friends quickly turned into a busy weekend business.  Over three years later The GameTruck® has expanded operations throughout Arizona as well as moving into its second year of franchising the GameTruck® business system.  To date the GameTruck® franchise organization has provided a number of franchise owners the opportunity to work towards the success we continue to experience here in the Valley.

The GameTruck® franchise organization is unique in this industry in that the Phoenix operation continues to serve as a means to validate and improve upon the existing business system while providing a platform to introduce new innovations in the industry we created.  In short we continue to work in the business we originally created, remaining laser focused on bringing people together to enjoy gaming in a multiplayer environment and to provide gamers with the best gaming experience available.  Moreover, each GameTruck® operation and their staff are committed to providing high quality entertainment at an affordable price.

Congratulations from bluemedia to our great client!!

bluemedia wrapped this awesome RV last December for the Boy Scouts of America marking their 100^th Anniversary of the scouts. It is currently driving across the country making stops all over. The RV will be displayed in the Smithsonian after it is done with it’s nation wide tour.

The Boy Scouts of America is one of the nation’s largest and most prominent values-based youth development organizations. The BSA provides a program for young people that builds character, trains them in the responsibilities of participating citizenship, and develops personal fitness.

For nearly a century, the BSA has helped build the future leaders of this country by combining educational activities and lifelong values with fun. The Boy Scouts of America believes — and, through nearly a century of experience, knows — that helping youth is a key to building a more conscientious, responsible, and productive society.

Join bluemedia™ and over 500 key players in the greater Phoenix marketing and advertising industry on September 17th for a righteous networking get together of epic post-recession proportions! F1 Race Factory is the venue and kart-racing mayhem is on the menu. Whether you just want to enjoy a couple beverages and make some new, valuable connections or strap on a helmet and put someone into the wall, there will be something for everyone. We hope to see all of you there so we can put our best foot forward towards 2010 as this economy turns around! Be sure to check out our facebook event page for more details and let us know you’re with us.

We’d also love to hear from you if you have any success stories you’d like to share about your company from the past year. Hit up the comment board here, facebook or tweet us with your recession-smashing anecdotes. Don’t forget to include your name, title and company name as we will be printing some cool signage based off of your stories to showcase at the event. Better times are right around the corner, let’s kick it off!

Hickman’s Egg Ranch is like the coolest egg ranch on the planet and we are lucky enough to have them as a client! This Friday the 14th they are holding their “Breakfast for Dinner” Night from 5pm – close at participating restaurants.  This event collects new pajamas and donates them to the Arizona’s Children Association Foster Care Program.  Anyone who attends and brings some pajamas will receive a FREE dozen eggs from Hickman’s and a chance to win a breakfast party for 65 friends.  You can find the list of paticipating restaurants on their website http://www.hickmanseggs.com/. This is a great cause put on by great people!

We  have wrapped over 10 trucks and trailers for The Game Truck and this morning NPR (National Public Radio) did a Four Minute Segment on how they are bucking the recession and business is booming.

Congratulations Game Truck!

Listen to the story and view the transcript here

Download the segment in a .MP3 format here

Ever wondered why companies insist that their employees keep their workplaces clean? Not only is a dirty workplace a terrible place to work in, but it also lowers productivity and efficiency. Cleaning up after a day of work is just as important as what you do for a living.

A systematic and productive workplace is not a one-day-affair just because the boss or some prospective clients are around. Sustaining your cleaning tasks is important to improve productivity and increase employee satisfaction.

bluemedia strives to keep a clean workspace not only because it looks good, but because it is step one in ensuring that our clients projects get completed in a timely/accurate manner. Check out our print department, our print staff takes pride in their space and equipment. These folks say late and come in early to ensure everything is in order to start a print run. Organization and cleanliness are keys to a successful and productive company. Taking pride in yourself and your environment are a sure sign of a dedicated employee (and we happen to have a ton here at blue!).

The toys were out at the 2009 Big Boys & their Toys show. bluemedia was in full force representing our awesome abilities with live demos & numerous wrapped vehicles throughout the show. A great turnout came to see the newest cars, quads, and boats. There was also a state-of-the-art golf simulator with “nearest to pin” and “longest drive” competitions, a sport racing simulator, four speed-dating events and a video game tournament called Devastation. Everyone had a great time and bluemedia made many new friends as well as some great new clients. Thanks to all that helped make this the best Big Boys show yet!! See you next year.

bluemedia booth at Big Boys

bluemedia Lambo

Click picture above for full set.

In 1983, their organization was one small Honda dealership (Town & Country Motorsports) in a rented building in Chandler, Arizona with approximately 15 employees.  Today there are 27 locations in 5 states with over 1300 employees and growing. The RideNow Powersports group has been touted in the industry as the largest most professionally operated Motorsports Dealer Group in the country.

Bluemedia recently produced these amazing graphics for the Ride Now Team at Jobing.com Arena. I’m sure these graphics are going to be grabbing a ton of attention! Thanks to the Ride Now Team for choosing Bluemedia. Have a wonderful holiday!

As engadget reports Arizona State University & HP are teaming up and will be demonstrating these durable paper thin displays at CES 2009 in January.

ASU reiceved grant money from the army back in 05′ and now is ready to demo it’s use in the consumer market.

Exciting stuff!