To communicate their “farm fresh” approach Sony recently recycled cast-off advertising banners into a collection of jeans. Called the “Recycle Project Jeans,” the concept used ads which were displayed on the side of their building, in turn hanging and selling the upcycled product on that same wall.

Sony, recognizing that (much like wine or sushi) some things are just better at their point of origin, makes a point about locale with the project. Hanging the jeans on the building where the fabric originates emphasizes the repurposing concept, reinforcing the roots of the brand’s idea.

Each of the 120 handmade completely unique pairs sells directly from the wall. Passersby and potential customers peer at the jeans through supplied binoculars and once selected, someone rappels down the side of the building to remove the pair of colorful pants.

The project not only cleverly experiments with recycling, but all of the money from the sales supports World Heritage sites.

To see the spectacle in effect, check out their video .

Personally, I prefer my pants on the ground rather than hanging from a building.

Next time give bluemedia a call… we have some scrap banner material for use

via Creativity Online

The winner of the Valley’s 9th annual Bus Wrap contest was unveiled on Wednesday in Tempe.

16-year-old Max Ellinger had his submission plastered across a 40 foot bus.

The unveiling took place at Tempe’s New School for the Arts & Academics, where Ellinger is a sophomore.

Ellinger’s artwork was chosen out of 64 entries submitted by public and charter schools across the Valley. Tempe Mayor Hugh Hallman was in attendance to congratulate Max on a job well done.

“Max’s entry was chosen because his artwork is creative, exciting and dramatic,” said Dolores Nolan, Valley Metro Transit Education Manager. “In addition to its visual merits, Max’s entry provided a timely environmental message.”

14-year-old Andrew Tamayo and 15 year-old Karla Rubio, freshmen from Central High School in Phoenix came in second and third.

Ellinger’s design will remain on the Valley Metro bus for one year.  On top of doing the printing and installation bluemedia has been a proud sponsor of this event for the last several years. Congratulations to all the contestants from the bluemedia crew, keep up the amazing designs!!

We love to see other countries and agencies utilizing the outdoor floor/sidewalk graphics.

The 3D illustrations really draw you in, and the chalk stencil for the logo and messaging is a nice touch.

A quarter of those killed or seriously injured in crashes in Auckland city are pedestrians.
Don’t step into danger.

Over 900 pedestrians were injured on Auckland city roads in the past five years.
Don’t step into danger.

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Advertising Agency: Ogilvy, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O’Leary
Illustrator: Marc Spijkerbosch
Art Directors: Amy Cattanach, Basil Christensen
Copywriters: Charlotte Henry, Damon O’Leary

Thanks Ad’s

Click image above for more!

Whiskey Ranch BBQ provides the best food and BBQ catering services in Arizona.  They cater anything from corporate events, fund raisers, wedding, and parties of all kinds, with both meal delivery and on site cooking.  Their full-service, buffet style, barbecue catering includes friendly servers, set up tables for serving with table cloths, plates, napkins, and utensils.  Just sit back and enjoy! Whiskey Ranch BBQ is cooked low and slow. They place the quality meats in their custom made smoker and they are cooked “Southern Style”. They cook the beef brisket and pork shoulders for up to 20 hours and ribs for up to 9 hours.

 This is the 2008 holiday card we sent out to our clients. I wouldn’t have bothered posting it but we have gotten so many emails telling us how funny they thought it was so I decided to share it here as well. Happy Holidays and a prosperous 2009 to you all! 

Click picture above for full set.

In 1983, their organization was one small Honda dealership (Town & Country Motorsports) in a rented building in Chandler, Arizona with approximately 15 employees.  Today there are 27 locations in 5 states with over 1300 employees and growing. The RideNow Powersports group has been touted in the industry as the largest most professionally operated Motorsports Dealer Group in the country.

Bluemedia recently produced these amazing graphics for the Ride Now Team at Jobing.com Arena. I’m sure these graphics are going to be grabbing a ton of attention! Thanks to the Ride Now Team for choosing Bluemedia. Have a wonderful holiday!

Click image above for more pictures.

Slednecks was born a decade ago, when a group of friends living in Jackson, WY, decided to record their snowmobiling prowess on film. Their movies created a buzz in the extreme-sports subculture, and Slednecks capitalized on this momentum by introducing apparel in 2002. In 2006, Paul Thacker, one of the team’s riders, executed a world-record snowmobile jump of 248 ft. and augmented its fame. (The banner that decorated the jumping ramp appeared in ST’s April 2007 International Sign Contest gallery – see page 117.)

Last year, Slednecks bolstered its cache by developing a live show, which Monster energy drink sponsors, that features snowmobile and dirt-bike stunts, as well as onsite concerts. To optimize its branding, Slednecks hired bluemedia (Tempe, AZ) to build the brand through edgy vehicle graphics. Brandon Boetto, a bluemedia designer, created the design using Adobe Photoshop CS3. A base layer of camouflage-green and taxicab, checkered-yellow vinyl is decorated with a second layer of decals that features the Slednecks logo and those of other corporate sponsors.

Using its Mimaki USA Inc. JV3-160SP printer, bluemedia produced the wrap using 3M Graphics Market Center’s IJ 180-10C cast vinyl with air-egress adhesive and an 8519 luster-finish overlaminate.

Read the Full Article HERE

Thanks I believe in ADV

Love’n this from goodwill.

Creative Credits

Nowadays in the era of digital marketing and printing  gig posters are hard to come by. Rarely seen an mostly collected here are 50 hand picked gig posters for their creativity and imagenation.

Enjoy

Click Here or any other images to see the rest.