To communicate their “farm fresh” approach Sony recently recycled cast-off advertising banners into a collection of jeans. Called the “Recycle Project Jeans,” the concept used ads which were displayed on the side of their building, in turn hanging and selling the upcycled product on that same wall.

Sony, recognizing that (much like wine or sushi) some things are just better at their point of origin, makes a point about locale with the project. Hanging the jeans on the building where the fabric originates emphasizes the repurposing concept, reinforcing the roots of the brand’s idea.

Each of the 120 handmade completely unique pairs sells directly from the wall. Passersby and potential customers peer at the jeans through supplied binoculars and once selected, someone rappels down the side of the building to remove the pair of colorful pants.

The project not only cleverly experiments with recycling, but all of the money from the sales supports World Heritage sites.

To see the spectacle in effect, check out their video .

Personally, I prefer my pants on the ground rather than hanging from a building.

Next time give bluemedia a call… we have some scrap banner material for use

via Creativity Online

New President, New Logo, New Campaign. TBWA\CHIAT\DAY is responsible for the campaign which replaces O’s in Obama campaign slogans with Pepsi’s new logo, hits streets in time for Inauguration Day. Everything from Banners, Window Graphics, Transit Advertising, Billboards and Vehicle Graphics.

The blogs are calling this the Pepsi “Obamavertising” campaign, suggested by the “Yes You Can” & the “Hope” copy. But Pepsi has been all about controversy since the re-design of new icon. The major beverage brand is pouring 1.2 billion over the next 3 years in a push that will include sweeping changes to its brands including Gatorade and Mtn Dew.

Thanks Ad’s

We love to see other countries and agencies utilizing the outdoor floor/sidewalk graphics.

The 3D illustrations really draw you in, and the chalk stencil for the logo and messaging is a nice touch.

A quarter of those killed or seriously injured in crashes in Auckland city are pedestrians.
Don’t step into danger.

Over 900 pedestrians were injured on Auckland city roads in the past five years.
Don’t step into danger.

–

Advertising Agency: Ogilvy, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O’Leary
Illustrator: Marc Spijkerbosch
Art Directors: Amy Cattanach, Basil Christensen
Copywriters: Charlotte Henry, Damon O’Leary

Thanks Ad’s

Escalator Handrail Media is a film and application process which enables advertising and branding to be easily applied to existing escalator handrail at airports, train stations and shopping centres around the world.

Check out Ad’s of the world for the full credits

We are suckers for creative graffiti art and here are 50 great examples.

Billboards Grow Green for California Academy of Sciences

Props to HEAT  in San Fran for the creative

Blink From Adrants

When it comes to outdoor advertising it helps to utilize the world around you.  Utilizing that idea Nintendo’s creative team came up with this cool concept for Subway cars.  They used a vinyl to wrap the cars as if real life was the video game.  This was for the launch of Nintendo DS in Tokyo Japan…Really Cool!!!!  This is perfect example of what bluemedia can do for outdoor advertising companies.

Shoppers were treated to a moving demonstration of a Milky Way bar’s stretchy caramel.

Thanks I Believe in Adv

In the past “Use Only What You Need” campaigns have really worked in Denver. Denver Water had a goal of lowering water use 21% in 10 years, and in just two they’ve already lowered it 20%. So, this year they spent time re-emphasizing the base idea of using only what you need (i.e. don’t waste)  and Sukle Advertising did a great job spreading the message.

They introduced some simple conservation tips, such as not watering between 10am and 6pm and Utalized just about every media outlet possible including a couple 10 second bumpers. Watch them here and here.

They most exciting part of the campaign are the creative outdoor billboards, non-traditional street teams and rarely seen super market conveyor belt advertising. A new ad space that is growing.

Good luck Denver Water and nice work Sukle!

Once again thanks Ad’s of the World for the lead.

Stop by Sukle’s blog and see what they have going on.

I’m sure you’ve seen one or two of these images come across your inbox over the years and finally we can see them all in one place.

Our obvious favorites are the vehicle wraps and creative outdoor digital printing, but there are many other great concepts and ideas.

Click on any of the images to see all 192 of them.