Visitors to the Liberty Bridge Park in downtown Greenville, South Carolina couldn’t help but have books on the brain as over¬sized literary classics lined a fountain, an electric box became a book shelf, and The Grapes of Wrath transformed into a park bench.

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In the past “Use Only What You Need” campaigns have really worked in Denver. Denver Water had a goal of lowering water use 21% in 10 years, and in just two they’ve already lowered it 20%. So, this year they spent time re-emphasizing the base idea of using only what you need (i.e. don’t waste)  and Sukle Advertising did a great job spreading the message.

They introduced some simple conservation tips, such as not watering between 10am and 6pm and Utalized just about every media outlet possible including a couple 10 second bumpers. Watch them here and here.

They most exciting part of the campaign are the creative outdoor billboards, non-traditional street teams and rarely seen super market conveyor belt advertising. A new ad space that is growing.

Good luck Denver Water and nice work Sukle!

Once again thanks Ad’s of the World for the lead.

Stop by Sukle’s blog and see what they have going on.

I’m sure you’ve seen one or two of these images come across your inbox over the years and finally we can see them all in one place.

Our obvious favorites are the vehicle wraps and creative outdoor digital printing, but there are many other great concepts and ideas.

Click on any of the images to see all 192 of them.

It’s the 20th anniversary of SHARK WEEK on the Discovery Channel and I’m a fan especially in HD.

Studies, stories, science everything sharks, you can’t go wrong!

Here’s the first piece of outdoor I’ve seen promoting the annual week long event . . . and it’s a good one.

Thanks - I Believe in ADV

Supporters of Contact, the Toronto Photography Festival come together to create some outstanding public installations for the largest photography event worldwide.

Beyond Digital Imaging printed the visuals on 3M Scotchcal Graphic Film for Textured Surface. This vinyl is amazing, when it’s heated it can mold itself in the cracks of the wall and be one with the surface.

We are big fans of this material, it has changed the way we think about wall murals. Here’s our post about this vinyl last  year.  We also used this material to wrap 2 four story stairwells at the US Airways Center for the Phoenix Suns.

No wall is safe as long as this vinyl exists.

Click here to see the full story.

The New York subway system takes full advantage of their ad space by selling it to AMC to promote the 2nd season of MadMen.

Madmen is a show about advertising based in the 60’s. Being a fan of the AMC series this application of adhesive vinyl brings a smile to my face. It’s undoubtetly the best subway transformation I have ever seen.

See the more images  via this Flickr Set

Here’s a great opportunity for Bloomingdale’s to capitalize on the promotion. Offering up their window displays to promote the show, with their spin of course using modern fashions from Theory. As Michael Kors showed us last week in his MadMen inspire runway show, cross promotion for this series has set the bar to a whole new level.

Gawker thanks for pointing us here.

To promote a local farmer’s market, Portland, Oregon-based Owen Jones & Partners placed plastic linings in the shape of carrots around the bottoms of several trees on a city block. In addition to the linings which make the trees look like carrots, the agency also placed placards over the antennae of automobiles throughout the city making them look like scrumptious barbecued vegetable skewers.

Heads up, America, and get ready to MEET DAVE - or rather a 15-foot tall replica of the title character’s head, from Twentieth Century Fox’s upcoming fish-out-of-water comedy starring Eddie Murphy. “Dave” is heading on a cross-country tour - beginning in Los Angeles on June 13, then visiting a “top-heavy” list of major U.S. markets.

The Story Behind the Giant Eddie Murphy Mug

Thanks Forty

To promote a HomePlus Supermarkets opening in Korea. CHEIL WORLDWIDE utilizes another subway to show off their creative. This instance completely out shines their previous efforts with the Samsung Outdoor in Toronto, Canada.

No TV/Print were carried out for this HomePlus campaign. As a result of this unique outdoor campaign, opening day sales exceeded expectations by 550%!

More and more agencies are directing companies to utilize new media like Wall Murals  to reach consumers in non-traditional ways. Keep it up!!!

Advertising Agency: CHEIL WORLDWIDE, Seoul, South Korea
Executive Creative Director: Ina Choi
Creative Director: Yooshin Lee
Copywriters: Jungho Hwang, Sua Lee
Art Directors: Kangwook Lee, Chaehoon Lee, Yooho Lee, Sanghun Yoo
Illustrator: Bom Communication

Thanks Ad’s

Mickey Dee’s is the company that people love to hate, but occasionally they have some great advertising. Like their fresh salad billboard. Nice work DDB

Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Copywriter: Alex Stainton
Art Director: Jakub Szymanski
Photographer: Christian Mushenko
Typographers: Jason Young, Erwin Santoso
Account Supervisor: Penny Sarfati
Advertiser’s Supervisor: Helen Farquhar
Retoucher: Dennis Monk