To communicate their “farm fresh” approach Sony recently recycled cast-off advertising banners into a collection of jeans. Called the “Recycle Project Jeans,” the concept used ads which were displayed on the side of their building, in turn hanging and selling the upcycled product on that same wall.

Sony, recognizing that (much like wine or sushi) some things are just better at their point of origin, makes a point about locale with the project. Hanging the jeans on the building where the fabric originates emphasizes the repurposing concept, reinforcing the roots of the brand’s idea.

Each of the 120 handmade completely unique pairs sells directly from the wall. Passersby and potential customers peer at the jeans through supplied binoculars and once selected, someone rappels down the side of the building to remove the pair of colorful pants.

The project not only cleverly experiments with recycling, but all of the money from the sales supports World Heritage sites.

To see the spectacle in effect, check out their video .

Personally, I prefer my pants on the ground rather than hanging from a building.

Next time give bluemedia a call… we have some scrap banner material for use

via Creativity Online

The time is yet again among us…. grab your cheese heads, your face paint, a 24pk of Budweiser, and your portable grill because football is here baby!! Who would have known…. with all the chatter of fantasy lineups, player suspensions, injuries, and video game releases along with the overall “glow” of the guys at work. The 2009 regular season kicks off Thur. September 10th with the reigning champs the Pittsburgh Steelers taking on the Tennessee Titans at Heinz field.

Rewind to 7/2 when our VP of Sales RJ Orr walks into the design room with the big grin on his face letting us know that we have just secured a new project to print the entire launch party for the EA Sports Madden 10 video game release! Now if there are 2 things that the blue crew loves, it’s VIDEO GAMES and FOOTBALL!. The icing on the cake was our hometown hero Larry Fitzgerald on the front of the game box (with some other guy we don’t mention).

Once the excitement settled we realized that we only had 2 weeks to produce 10,710 sq/ft of fence mesh, 111 double sided 8′ bike barrier covers, multiple misc. signs, decals, and a video board banner!! Were we nervous?? Absolutely not, this is what we do at bluemedia. We gladly accepted the challenge and eagerly anticipated what the final product would look like at its final destination.

After a few days of setting up files and printing banners, everything was loaded into a box truck and RJ and Tug Orr hit the road for Malibu. They arrived in Malibu on Tues. the 21st at night and headed straight for the venue to unload the material and get a lay of the land. Everything was up and ready to be wrapped with vinyl so the guys headed to the hotel in Santa Monica to get some rest. The next day RJ and Tug arrived at the cliffs of Malibu with four other helpers to tackle the full day installation of  banners and signs.

It took the crew a full 13hrs to transform the event from a grass field to a vibrant stadium of larger than life Madden 10 graphics. Larry Fitzgerald and Troy Polamalu images were scattered over the video boards, fence mesh and stage graphics.  We were the first company to cover the back of the video board with a mesh banner by removing the support poles from the back of the unit one by one while rolling the giant banner along until it was secured by edging the piece with 2″ velcro.

With all events come last minute additions. The crew back at bluemedia in tempe were ready and awaiting those last minute phone calls from RJ needing prints to be overnighted that same day. As always, the entire staff did a wonderful job by pulling together and ensuring each piece was 100% correct and arrived on time. The 2 days leading up to the event entailed those last minute FedEx boxes showing up at the hotel in Malibu for RJ and Tug to install.

The day of the event finally came and we were receiving constant twitter messages along with cellphone photos of all the banners we produced. Everything looked amazing and the client couldn’t have been happier. With everything up in place the guys were able to kick back and enjoy the festivities. A slew of stars, athletes and musicians were attending the event and the guys were able to get some great photos. Barry Sanders, Brooke Burke, Kevin Dillon, Joe Montana, Deon Sanders, Jerry Rice, and Nick Lachey were just to name a few of the stars and athletes in attendance.

bluemedia would like to thank Gray Goldfarb for choosing us once again to produce signage for such an awesome event. Thanks to everyone at blue who put in the long hours to ensure this event went off without a hitch, we appreciate our entire staff for their level of dedication and support. A big shout out also goes to EA Sports for making such amazingly addicting video games

Be sure to tune in to the Madden Launch event on TV…  (Aug. 13th ESPN2 11pm-Midnight EST),  (Aug. 15th VH1 7pm-8pm EST),  (Aug. 17th NFL Network 8pm-9pm EST)

Full photo set can be viewed HERE.

Now grab that fantasy magazine,  flip on the NFL Sunday ticket and get ready for another killer season of the NFL!!!

New President, New Logo, New Campaign. TBWA\CHIAT\DAY is responsible for the campaign which replaces O’s in Obama campaign slogans with Pepsi’s new logo, hits streets in time for Inauguration Day. Everything from Banners, Window Graphics, Transit Advertising, Billboards and Vehicle Graphics.

The blogs are calling this the Pepsi “Obamavertising” campaign, suggested by the “Yes You Can” & the “Hope” copy. But Pepsi has been all about controversy since the re-design of new icon. The major beverage brand is pouring 1.2 billion over the next 3 years in a push that will include sweeping changes to its brands including Gatorade and Mtn Dew.

Thanks Ad’s

We love to see other countries and agencies utilizing the outdoor floor/sidewalk graphics.

The 3D illustrations really draw you in, and the chalk stencil for the logo and messaging is a nice touch.

A quarter of those killed or seriously injured in crashes in Auckland city are pedestrians.
Don’t step into danger.

Over 900 pedestrians were injured on Auckland city roads in the past five years.
Don’t step into danger.

–

Advertising Agency: Ogilvy, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O’Leary
Illustrator: Marc Spijkerbosch
Art Directors: Amy Cattanach, Basil Christensen
Copywriters: Charlotte Henry, Damon O’Leary

Thanks Ad’s

Many more here.

Billboards Grow Green for California Academy of Sciences

Props to HEAT  in San Fran for the creative

Blink From Adrants

We decided it would be a great idea to take some shots of all the hard work we put into Sun Devil Stadium and create a few Photosynths. The results came out amazing!! Enjoy.

Stadium from Field

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Whirly Gigs

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Large Stadium Signs

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West Entrance

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East Entrance

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Buses in NYC were wrapped with Entourage creative and outfitted with ostentatious chrome rims featuring the series logo. Way to bring LA to Manhattan!

Series starts Sunday . . . Boom – Let’s hug it out Bitch!

Creative by: Creature

Adrants thanks for linkage

Visitors to the Liberty Bridge Park in downtown Greenville, South Carolina couldn’t help but have books on the brain as over¬sized literary classics lined a fountain, an electric box became a book shelf, and The Grapes of Wrath transformed into a park bench.

Read More . . .

In the past “Use Only What You Need” campaigns have really worked in Denver. Denver Water had a goal of lowering water use 21% in 10 years, and in just two they’ve already lowered it 20%. So, this year they spent time re-emphasizing the base idea of using only what you need (i.e. don’t waste)  and Sukle Advertising did a great job spreading the message.

They introduced some simple conservation tips, such as not watering between 10am and 6pm and Utalized just about every media outlet possible including a couple 10 second bumpers. Watch them here and here.

They most exciting part of the campaign are the creative outdoor billboards, non-traditional street teams and rarely seen super market conveyor belt advertising. A new ad space that is growing.

Good luck Denver Water and nice work Sukle!

Once again thanks Ad’s of the World for the lead.

Stop by Sukle’s blog and see what they have going on.