Interactive Marketing – HP Toyrama
Friday, July 27th, 2007HP is at it again – this time the mission is to promote their new line of high end workstations for 3D animators. Rather than following the technology marketing trends of boring; big techie words, features, system specs, and hardware performance profiles, they elected to speak to this group of artists in their language and on their terms.
Enter Toyrama – an impressive creative execution inspired by Peter Fowler’s Monsterism toys.
The site calls visitors to upload their own user generated content for a chance to win a trip to tour the DreamWorks Studios. If your not a professional animator, don’t worry HP didn’t exclude anyone… normal people can also have fun on the site, using a series of tools that allow you to create your own homemade animation.
Well with the creation of Toyrama and the recently covered Hype Galleries, it’s clear that HP is gets it, and is on their way to continued success!
