bluemedia wrapped this awesome RV last December for the Boy Scouts of America marking their 100th Anniversary of the scouts. It is currently driving across the country making stops all over. The RV will be displayed in the Smithsonian after it is done with it’s nation wide tour.
The Boy Scouts of America is one of the nation’s largest and most prominent values-based youth development organizations. The BSA provides a program for young people that builds character, trains them in the responsibilities of participating citizenship, and develops personal fitness.
For nearly a century, the BSA has helped build the future leaders of this country by combining educational activities and lifelong values with fun. The Boy Scouts of America believes — and, through nearly a century of experience, knows — that helping youth is a key to building a more conscientious, responsible, and productive society.
Join bluemedia™ and over 500 key players in the greater Phoenix marketing and advertising industry on September 17th for a righteous networking get together of epic post-recession proportions! F1 Race Factory is the venue and kart-racing mayhem is on the menu. Whether you just want to enjoy a couple beverages and make some new, valuable connections or strap on a helmet and put someone into the wall, there will be something for everyone. We hope to see all of you there so we can put our best foot forward towards 2010 as this economy turns around! Be sure to check out our facebook event page for more details and let us know you’re with us.
We’d also love to hear from you if you have any success stories you’d like to share about your company from the past year. Hit up the comment board here, facebook or tweet us with your recession-smashing anecdotes. Don’t forget to include your name, title and company name as we will be printing some cool signage based off of your stories to showcase at the event. Better times are right around the corner, let’s kick it off!
The time is yet again among us…. grab your cheese heads, your face paint, a 24pk of Budweiser, and your portable grill because football is here baby!! Who would have known…. with all the chatter of fantasy lineups, player suspensions, injuries, and video game releases along with the overall “glow” of the guys at work. The 2009 regular season kicks off Thur. September 10th with the reigning champs the Pittsburgh Steelers taking on the Tennessee Titans at Heinz field.
Rewind to 7/2 when our VP of Sales RJ Orr walks into the design room with the big grin on his face letting us know that we have just secured a new project to print the entire launch party for the EA Sports Madden 10 video game release! Now if there are 2 things that the blue crew loves, it’s VIDEO GAMES and FOOTBALL!. The icing on the cake was our hometown hero Larry Fitzgerald on the front of the game box (with some other guy we don’t mention).
Once the excitement settled we realized that we only had 2 weeks to produce 10,710 sq/ft of fence mesh, 111 double sided 8′ bike barrier covers, multiple misc. signs, decals, and a video board banner!! Were we nervous?? Absolutely not, this is what we do at bluemedia. We gladly accepted the challenge and eagerly anticipated what the final product would look like at its final destination.
After a few days of setting up files and printing banners, everything was loaded into a box truck and RJ and Tug Orr hit the road for Malibu. They arrived in Malibu on Tues. the 21st at night and headed straight for the venue to unload the material and get a lay of the land. Everything was up and ready to be wrapped with vinyl so the guys headed to the hotel in Santa Monica to get some rest. The next day RJ and Tug arrived at the cliffs of Malibu with four other helpers to tackle the full day installation of banners and signs.
It took the crew a full 13hrs to transform the event from a grass field to a vibrant stadium of larger than life Madden 10 graphics. Larry Fitzgerald and Troy Polamalu images were scattered over the video boards, fence mesh and stage graphics. We were the first company to cover the back of the video board with a mesh banner by removing the support poles from the back of the unit one by one while rolling the giant banner along until it was secured by edging the piece with 2″ velcro.
With all events come last minute additions. The crew back at bluemedia in tempe were ready and awaiting those last minute phone calls from RJ needing prints to be overnighted that same day. As always, the entire staff did a wonderful job by pulling together and ensuring each piece was 100% correct and arrived on time. The 2 days leading up to the event entailed those last minute FedEx boxes showing up at the hotel in Malibu for RJ and Tug to install.
The day of the event finally came and we were receiving constant twitter messages along with cellphone photos of all the banners we produced. Everything looked amazing and the client couldn’t have been happier. With everything up in place the guys were able to kick back and enjoy the festivities. A slew of stars, athletes and musicians were attending the event and the guys were able to get some great photos. Barry Sanders, Brooke Burke, Kevin Dillon, Joe Montana, Deon Sanders, Jerry Rice, and Nick Lachey were just to name a few of the stars and athletes in attendance.
bluemedia would like to thank Gray Goldfarb for choosing us once again to produce signage for such an awesome event. Thanks to everyone at blue who put in the long hours to ensure this event went off without a hitch, we appreciate our entire staff for their level of dedication and support. A big shout out also goes to EA Sports for making such amazingly addicting video games
Be sure to tune in to the Madden Launch event on TV… (Aug. 13th ESPN2 11pm-Midnight EST), (Aug. 15th VH1 7pm-8pm EST), (Aug. 17th NFL Network 8pm-9pm EST)
We have wrapped over 10 trucks and trailers for The Game Truck and this morning NPR (National Public Radio) did a Four Minute Segment on how they are bucking the recession and business is booming.
The ThermoCabinet™ is an innovative high-density colocation cabinet that provides power capacity up to 2,500 watts per square foot. The sealed cabinet design optimizes thermal management and provides an additional layer of physical protection.
According to the company’s president and founder Anthony Wanger, “the ThermoCabinet was designed to increase server and power capacity while reducing both the physical and carbon footprint.”“We listened to our customers and developed a solution that would address their economic and environmental concerns – the ThermoCabinet is the Swiss army knife for colocation.”
Ellinger’s artwork was chosen out of 64 entries submitted by public and charter schools across the Valley. Tempe Mayor Hugh Hallman was in attendance to congratulate Max on a job well done.
“Max’s entry was chosen because his artwork is creative, exciting and dramatic,” said Dolores Nolan, Valley Metro Transit Education Manager. “In addition to its visual merits, Max’s entry provided a timely environmental message.”
14-year-old Andrew Tamayo and 15 year-old Karla Rubio, freshmen from Central High School in Phoenix came in second and third.
Ellinger’s design will remain on the Valley Metro bus for one year. On top of doing the printing and installation bluemedia has been a proud sponsor of this event for the last several years. Congratulations to all the contestants from the bluemedia crew, keep up the amazing designs!!
After working at bluemedia for over two years; I have always wondered why our clients respond to us the way they do…. A recent study broadcast on NPR helped me fill in a few of those blanks.
The study explains why previous research has produced conflicting results about how red and blue affect thinking, Mehta says. Either color can provide an advantage, he says, but only if it’s matched to the right kind of task.
PHOENIX, Jan. 26, 2009 – The NBA unveiled the first-ever wrapped METRO light rail trains today during an event at the METRO Operations and Maintenance Facility in Phoenix. A special NBA All-Star-themed design, highlighting the images of six 2009 NBA All-Stars and printed on HP digital printing technology with 3M Control-tac Material, will be featured on two trains from the new mass transit system beginning today and lasting through Monday, Feb. 16.
click on image above for more photos.
The METRO light rail train was unveiled by Phoenix Mayor Phil Gordon, members of the Phoenix City Council, NBA Senior Vice President of Events and Attractions Gail Hunter, Phoenix Suns President & COO Rick Welts, and the Phoenix Suns Gorilla, the team mascot.
The wrappedMETRO light rail trains feature an NBA All-Star 2009 thematic, which includes the All-Star Game logo and images of 2009 All-Stars Kobe Bryant of the L.A. Lakers, Yao Ming of the Houston Rockets, LeBron James of the Cleveland Cavilers, Kevin Garnett of the Boston Celtics, Dwight Howard of the Orlando Magic and Amar’e Stoudemire of the hometown Phoenix Suns. Four separate light rail vehicles, paired into two-car trains, feature the special NBA All-Star design.
click on image above for more photos.
Recognizing the economic and community benefits associated with NBA All-Star 2009, the METRO Board of Directors, which currently has a “no advertising” policy, voted to allow the NBA to wrapMETRO light rail trains as a pilot project.
The NBA utilized digital printing technology from HP to produce the first-ever branding for the METRO. The NBA and HP’s wide-ranging marketing partnership will also include utilization of HP’s printing services throughout the NBA All-Star 2009 footprint, including at the US Airways Center, at NBA All-Star Jam Session presented by adidas, and in downtown Phoenix. The league selected bluemedia, a leading provider of large format design and printing for use in vehicle, large format and environmental graphic applications, to produce the wrapping, which was printed on an HP Scitex TJ8300 printer using 3M Control-tac.
click on image above for more photos.
“Light Rail and the NBA All-Star Game are two extraordinary feathers in our City’s cap,” said Phoenix Mayor Phil Gordon. “This is where they come together for the very first time. They’ll meet again, of course, as thousands ride the METRO to all the All-Star events.”
“Phoenix has been a wonderful host city and this is another example of how it is working to spread the excitement of NBA All-Star in innovative ways,” said Gail Hunter, Senior Vice President, Events and Attractions
National Basketball Association. “METRO light rail is an exciting addition to the Valley of the Sun and we are thrilled to take part in this unique promotion to build anticipation for the league’s marquee event.”
click on image above for more photos.
“NBA All-Star 2009 will put on display to a global audience why Phoenix is such a great place to live and to do business. The NBA does a terrific job branding their marquee event and the addition of the wrappedMETRO light rail is just another example of that,” said Rick Welts, President & COO, Phoenix Suns.
NBA All-Star 2009 in Phoenix will bring together some of the most talented and passionate players in the league’s history for a global celebration of the game. Among the many events that will reach fans in more than 200 countries in more than 40 languages are the T-Mobile Rookie Challenge & Youth Jam, Sprite Slam Dunk Contest, Foot Locker Three-Point Shootout, PlayStation Skills Challenge, Haier Shooting Stars, McDonald’s NBA All-Star Celebrity Game, NBA All-Star Jam Session presented by adidas, and the 58th NBA All-Star Game, played on Sunday, Feb. 15 at the US Airways Center and broadcast on TNT for the 24th year. This will be the third NBA All-Star in Phoenix. The city also hosted the event in 1975 and 1995.
Congratulations to the bluemedia team for completing the first ever wrapped Metro Light Rail for the 2009 NBA All-Star Game! This was a truely amazing project for the dedicated staff at bluemedia to be a part of. We look forward to more attention grabbing projects with the NBA and HP.
Other Articles on the Light Rail Wrap project:
Below is a video of Godin speaking at the Inbound Marketing Summit on some of his ideas that continue to make marketers rethink how they do marketing.
Godin showed an interest in entrepreneurial activities from an early age. He went on to get a degree in computer science and philosophy from Tufts University in 1982, followed by an MBA in marketing from Stanford Business School. Soon after graduating with his MBA, Godin founded Yoyodyne, one of the first online marketing companies. It was at Yoyodyne that Godin founded the idea of “permission marketing.” In 1998, Godin sold Yoyodyne to Yahoo! for $30 million and became their VP of Direct Marketing until 2000, when he left to become a full time speaker, writer, and blogger. Godin also went on to found ChangeThis (now run by 800-CEO-READ), a website for spreading ideas through PDF files, and Squidoo, a community website allowing users to create pages (”lenses”) for subjects of interest.
Godin has published more than 10 nationally acclaimed business and marketing books that have transformed the way marketers think about marketing. His blog has been ranked the #1 marketing blog by the AdAge Power 150, and he has been called “America’s Greatest Marketer” by American Way Magazine and “The Ultimate Entrepreneur for the Information Age” by BusinessWeek.
