This is our first attempt at using Microsofts new technology called “Photosynth” that allows you to take many random images and it stitches them all together for you……

Photosynth is a potent mixture of two independent breakthroughs: the ability to reconstruct the scene or object from a bunch of flat photographs, and the technology to bring that experience to virtually anyone over the Internet.

Using techniques from the field of computer vision, Photosynth examines images for similarities to each other and uses that information to estimate the shape of the subject and the vantage point the photos were taken from. With this information, we recreate the space and use it as a canvas to display and navigate through the photos.

Providing that experience requires viewing a LOT of data though—much more than you generally get at any one time by surfing someone’s photo album on the web. That’s where our Seadragon™ technology comes in: delivering just the pixels you need, exactly when you need them. It allows you to browse through dozens of 5, 10, or 100(!) megapixel photos effortlessly, without fiddling with a bunch of thumbnails and waiting around for everything to load.

Securing a sponsorship with the Phoenix Suns for the 2007-2008 made Bluemedia the Preferred Signage Provider of the Phoenix Suns. Adding another monumental achievement to our already banner year in 2007.

In the deal with the Suns we were given a 2 – 50ft. stairwell pillars on the North East side of the Arena. This stair well space proposed a unique challenge to our creative team as well as the installers.

Our directives were to communicate our products and services in a fun and interactive way.

The finished product exceeded all of our expectations!

Thanks to everyone involved!

Pictures Here

Concept, Design Print & Install: Bluemedia
Marketing/Creative Direction: Darren Wilson
Art Direction & Design: Chris Keal, Will Mejia
Photographer: Will Mejia
Finished Photos: Rhonda Lewis
Installation Team: Tovar, Enrique, Abraham, José, Mark, and Adrian

Installation: 3 Days with 4-6 Installers

Production & Finishing:
TurboJet TJ8300
1 hour 15 minutes print time
3M Contoltac
24 – 146″ x 50″ Tiles
Lam 8518 Stain

click on picture above to witness history in the making

With the release of RockBand we are seeing a tidal wave of extremely talented (drunk) musicians. Watch as “Blue Crew” puts on a Impressive session of ROCKING OUT. What you need to rock out as hard as us:

1. RockBand

2. Beer!

3. A Magnificient Singing Voice

4. State of the Art Equipment

5. A Stage

6. Beer!

7. Jazz Fingers

8. Audience (at least 1 person)

9. Joe Ross (full of beer!) and a microphone

more images

Joe Ross Solo Song Video

Starwood Hotels takes unusual steps to market the Westin brand.

Most hotel advertising follows a formulaic approach; typically, such promotional graphics feature luxuriant beds or in-room amenities that entice would-be patrons to relax or optimize preparations during business travel.

Starwood Hotels, which owns the Westin Hotels & Resorts brand, bucked the trend when it developed its $30 million, multi-platform campaign that promotes the Westin brand. Eschewing traditional hotel advertising themes, Deutsch Inc. (NYC), Starwood’s agency of record, executed a campaign entitled “This is How It Should Feel,” which features exhilarating or sanguine imagery, such as sky divers or a rock garden, to equate enthusiasm to travel.

Deutsch and Mediavest (also of NYC), the project’s media buyer, hired Atomic Props (Oakdale, MN) to fabricate 3-D billboards that provide a larger-than-life forum to breathe life into these whimsical designs.

Measuring 26 ft. 3 in. x 24 ft., this bloom, by any other size, would not be so sweet. Atomic Props fabricated each petal from Alcan Composites’ Sintra® with heat guns, which formed them into shape, and faux painting before affixing them to the steel frame. The bloom comprises sculpted, hardcoated, expanded-polystyrene (EPS) foam.

Against a digitally printed “wild blue yonder,” Atomic Props captured the freedom and excitement of travel with these coated-EPS-carved skydivers who vary in size from 6 ft. 4 in. to 11 ft. 2 in. They’re embedded into the board with an integral steel armature and painted to match client specs.

Atomic Props created a megasized rock garden, the quintessential Zen symbol of tranquility, to convey an air of relaxation to harried motorists. The 12 ft. 6 in.-wide centerpiece from hardcoated EPS. The moss comprises painted, synthetic fur sealed with flexible glue, and the 14-ft.-long rake comprises sheetmetal and wood rods and dowels.
[LINK] via Sign Web

According to this article on Gizmodo.com, John Nack (senior product manager for Photoshop) has confirmed the development of Photoshop Express.  When released, it will be an intuitive online photo editing package that is entirely free.

By no means, is the online application intended to replace Adobe’s current offerings,  rather “make Adobe imaging technology immediately accessible to large numbers of people.”

This announcement follows Adobe’s implementation of Premiere Express, their online video editor, and it signifies a fairly progressive market plan by Adobe.  In a content creation culture where every teen is a video editor, the democratization of powerful multimedia tools online allows Adobe to reach out to this new generation without abandoning their industry professional bread and butter.

This little bit of genius was just installed in downtown London to promote the DVD release of 28 Weeks Later.  To many it probably looks like a larger than life crazy maze thing with a URL, however to those in the know it us much more.

The poster is actually a giant QR code.  A QR code acts like a Three-Dimensional barcode and modern smart phones have the capability of decoding them.  QR codes have the ability of encrypting both text and images which are then revealed by mobile devices.

This poster actually says in plain text “It’s back on DVD September 10th” which is a little disappointing considering the context of the movie… I was hoping for an image of a flesh eating zombie. 

None the less, the application of this unique technology is still really fascinating and it will be exciting to watch where this pops up next.

Best4c (Best for chart) is a 100% Web-based, online diagram tool that allows you to create, edit and share charts anytime, anywhere.  

The free service does not require any downloads or software installation and allows users to create many types of diagrams such as Flowcharts, Floor plans, Network diagrams, etc…

This one is definitely worth checking out.

This one is so cool, it hurts…  Marc Ecko is promoting one of his favorite past times and pillars of his brand collective (Ecko, Ecko Red, Complex magazine, Avirex, Zoo York, etc.) with a new interactive campaign. By taking a giant LCD and a Bluetooth interface, passersby will be able to create graffiti by accessing the screen via their phone. By wielding a mobile like a spray can, they can then tag away to their hearts content.

Incredible … a mirror made completely of wood, controlled by a camera and computer. 830 square pieces of wood, 830 servo motors, control electronics, video camera, computer, wood frame.

ZINK™ is a patented technology that enables a Zero Ink™ printing experience by embedding dye crystals in the paper itself. The first products using ZINK™ Technology will be launched in late 2007 by our go-to-market partners.