The time is yet again among us…. grab your cheese heads, your face paint, a 24pk of Budweiser, and your portable grill because football is here baby!! Who would have known…. with all the chatter of fantasy lineups, player suspensions, injuries, and video game releases along with the overall “glow” of the guys at work. The 2009 regular season kicks off Thur. September 10th with the reigning champs the Pittsburgh Steelers taking on the Tennessee Titans at Heinz field.

Rewind to 7/2 when our VP of Sales RJ Orr walks into the design room with the big grin on his face letting us know that we have just secured a new project to print the entire launch party for the EA Sports Madden 10 video game release! Now if there are 2 things that the blue crew loves, it’s VIDEO GAMES and FOOTBALL!. The icing on the cake was our hometown hero Larry Fitzgerald on the front of the game box (with some other guy we don’t mention).

Once the excitement settled we realized that we only had 2 weeks to produce 10,710 sq/ft of fence mesh, 111 double sided 8′ bike barrier covers, multiple misc. signs, decals, and a video board banner!! Were we nervous?? Absolutely not, this is what we do at bluemedia. We gladly accepted the challenge and eagerly anticipated what the final product would look like at its final destination.

After a few days of setting up files and printing banners, everything was loaded into a box truck and RJ and Tug Orr hit the road for Malibu. They arrived in Malibu on Tues. the 21st at night and headed straight for the venue to unload the material and get a lay of the land. Everything was up and ready to be wrapped with vinyl so the guys headed to the hotel in Santa Monica to get some rest. The next day RJ and Tug arrived at the cliffs of Malibu with four other helpers to tackle the full day installation of  banners and signs.

It took the crew a full 13hrs to transform the event from a grass field to a vibrant stadium of larger than life Madden 10 graphics. Larry Fitzgerald and Troy Polamalu images were scattered over the video boards, fence mesh and stage graphics.  We were the first company to cover the back of the video board with a mesh banner by removing the support poles from the back of the unit one by one while rolling the giant banner along until it was secured by edging the piece with 2″ velcro.

With all events come last minute additions. The crew back at bluemedia in tempe were ready and awaiting those last minute phone calls from RJ needing prints to be overnighted that same day. As always, the entire staff did a wonderful job by pulling together and ensuring each piece was 100% correct and arrived on time. The 2 days leading up to the event entailed those last minute FedEx boxes showing up at the hotel in Malibu for RJ and Tug to install.

The day of the event finally came and we were receiving constant twitter messages along with cellphone photos of all the banners we produced. Everything looked amazing and the client couldn’t have been happier. With everything up in place the guys were able to kick back and enjoy the festivities. A slew of stars, athletes and musicians were attending the event and the guys were able to get some great photos. Barry Sanders, Brooke Burke, Kevin Dillon, Joe Montana, Deon Sanders, Jerry Rice, and Nick Lachey were just to name a few of the stars and athletes in attendance.

bluemedia would like to thank Gray Goldfarb for choosing us once again to produce signage for such an awesome event. Thanks to everyone at blue who put in the long hours to ensure this event went off without a hitch, we appreciate our entire staff for their level of dedication and support. A big shout out also goes to EA Sports for making such amazingly addicting video games

Be sure to tune in to the Madden Launch event on TV…  (Aug. 13th ESPN2 11pm-Midnight EST),  (Aug. 15th VH1 7pm-8pm EST),  (Aug. 17th NFL Network 8pm-9pm EST)

Full photo set can be viewed HERE.

Now grab that fantasy magazine,  flip on the NFL Sunday ticket and get ready for another killer season of the NFL!!!

Based in Arizona, i/o Data Centers designs, builds and operates highly reliable and efficient data centers for some of the world’s largest corporations and web properties. The data center solutions provider offers a variety of innovative and flexible colocation options including colocation cabinets, colocation cages, data center suites and containerized data centers.

The ThermoCabinet™ is an innovative high-density colocation cabinet that provides power capacity up to 2,500 watts per square foot. The sealed cabinet design optimizes thermal management and provides an additional layer of physical protection.

According to the company’s president and founder Anthony Wanger, “the ThermoCabinet was designed to increase server and power capacity while reducing both the physical and carbon footprint.” “We listened to our customers and developed a solution that would address their economic and environmental concerns – the ThermoCabinet is the Swiss army knife for colocation.”

The winner of the Valley’s 9th annual Bus Wrap contest was unveiled on Wednesday in Tempe.

16-year-old Max Ellinger had his submission plastered across a 40 foot bus.

The unveiling took place at Tempe’s New School for the Arts & Academics, where Ellinger is a sophomore.

Ellinger’s artwork was chosen out of 64 entries submitted by public and charter schools across the Valley. Tempe Mayor Hugh Hallman was in attendance to congratulate Max on a job well done.

“Max’s entry was chosen because his artwork is creative, exciting and dramatic,” said Dolores Nolan, Valley Metro Transit Education Manager. “In addition to its visual merits, Max’s entry provided a timely environmental message.”

14-year-old Andrew Tamayo and 15 year-old Karla Rubio, freshmen from Central High School in Phoenix came in second and third.

Ellinger’s design will remain on the Valley Metro bus for one year.  On top of doing the printing and installation bluemedia has been a proud sponsor of this event for the last several years. Congratulations to all the contestants from the bluemedia crew, keep up the amazing designs!!

After working at bluemedia for over two years; I have always wondered why our clients respond to us the way they do…. A recent study broadcast on NPR helped me fill in a few of those blanks.

The study explains why previous research has produced conflicting results about how red and blue affect thinking, Mehta says. Either color can provide an advantage, he says, but only if it’s matched to the right kind of task.

read more here:

http://www.npr.org/templates/story/story.php?storyId=100301582

New President, New Logo, New Campaign. TBWA\CHIAT\DAY is responsible for the campaign which replaces O’s in Obama campaign slogans with Pepsi’s new logo, hits streets in time for Inauguration Day. Everything from Banners, Window Graphics, Transit Advertising, Billboards and Vehicle Graphics.

The blogs are calling this the Pepsi “Obamavertising” campaign, suggested by the “Yes You Can” & the “Hope” copy. But Pepsi has been all about controversy since the re-design of new icon. The major beverage brand is pouring 1.2 billion over the next 3 years in a push that will include sweeping changes to its brands including Gatorade and Mtn Dew.

Thanks Ad’s

We love to see other countries and agencies utilizing the outdoor floor/sidewalk graphics.

The 3D illustrations really draw you in, and the chalk stencil for the logo and messaging is a nice touch.

A quarter of those killed or seriously injured in crashes in Auckland city are pedestrians.
Don’t step into danger.

Over 900 pedestrians were injured on Auckland city roads in the past five years.
Don’t step into danger.

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Advertising Agency: Ogilvy, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O’Leary
Illustrator: Marc Spijkerbosch
Art Directors: Amy Cattanach, Basil Christensen
Copywriters: Charlotte Henry, Damon O’Leary

Thanks Ad’s

Come in and take cover in our cozy blue winterland. Cuddle up by the fire and make your last minute christmas list under the twinkle of the chandelier. Ernesto (the moose) wont bite…we swear!

Many more here.

Thanks I believe in ADV

Escalator Handrail Media is a film and application process which enables advertising and branding to be easily applied to existing escalator handrail at airports, train stations and shopping centres around the world.

Check out Ad’s of the world for the full credits