Brilliant Outdoor Campaign in Korea [Agency Props]
To promote a HomePlus Supermarkets opening in Korea. CHEIL WORLDWIDE utilizes another subway to show off their creative. This instance completely out shines their previous efforts with the Samsung Outdoor in Toronto, Canada.
No TV/Print were carried out for this HomePlus campaign. As a result of this unique outdoor campaign, opening day sales exceeded expectations by 550%!
More and more agencies are directing companies to utilize new media like Wall Murals to reach consumers in non-traditional ways. Keep it up!!!
Advertising Agency: CHEIL WORLDWIDE, Seoul, South Korea
Executive Creative Director: Ina Choi
Creative Director: Yooshin Lee
Copywriters: Jungho Hwang, Sua Lee
Art Directors: Kangwook Lee, Chaehoon Lee, Yooho Lee, Sanghun Yoo
Illustrator: Bom Communication
Thanks Ad’s
July 15th, 2008 at 11:27 pm
found your site on del.icio.us today and really liked it.. i bookmarked it and will be back to check it out some more later ..