Hand Made Transit Advertising – Portugal
Challenge: Reinforce Rexona Crystal’s efficiency in the anti-white marks segment.
Goal: Point out the benefit of the product. Maintain the urban and current look visible of the international campaign
Idea: Amplify the white marks on dark clothing problem and present Rexona as the most effective solution.
Execution: Use of stencil and other mixed techniques. Urban and feminine visual language.
Developed pieces: Adshel