Pepsi’s New Outdoor Campaign in DC
New President, New Logo, New Campaign. TBWA\CHIAT\DAY is responsible for the campaign which replaces O’s in Obama campaign slogans with Pepsi’s new logo, hits streets in time for Inauguration Day. Everything from Banners, Window Graphics, Transit Advertising, Billboards and Vehicle Graphics.
The blogs are calling this the Pepsi “Obamavertising” campaign, suggested by the “Yes You Can” & the “Hope” copy. But Pepsi has been all about controversy since the re-design of new icon. The major beverage brand is pouring 1.2 billion over the next 3 years in a push that will include sweeping changes to its brands including Gatorade and Mtn Dew.
Thanks Ad’s