The NFL has awarded environmental décor and design responsibilities for Super Bowls XLIX, 50, and LI to bluemedia and our partners GMR.
Together, bluemedia and GMR will be responsible for developing all visual experiences for the environmental décor program surrounding Super Bowls in Arizona (2015), San Francisco (2016), and Houston (2017), with creative environments in and outside of the respective stadiums, as well as hotels, city centers, and airports.
“We are extremely excited for this opportunity and believe the team we have created with GMR is going to showcase both of our strengths to elevate the fan experience,” explained R.J. Orr, VP of Sales | Partner at bluemedia.
bluemedia will handle production, installation, and on-site logistics of the environmental graphics and large format printing, while GMR will be responsible for creative concept, design, and pre-program management.
“For a world-class sporting event like the Super Bowl, it is essential to create a system of environments that work together to engage fans in anticipation and excitement,” says John Koch, Senior Creative Director at GMR. “We’re going to set the stage for Super Bowls XLIX, 50, and LI in vibrant, innovative and unexpected ways.”