For the third straight year, bluemedia, national signage provider for some of the biggest branding events in the world, has renewed its racing signage sponsorship of two-time NHRA Funny Car Champion Cruz Pedregon for the 2016 Mello Yello Drag Racing Series season.
Terms of the sponsorship include bluemedia logo placement on the dragster, as well as retaining photo rights to use in the company’s marketing, in exchange for all large format digital print production and installation work for the Cruz Pedregon Racing team.
The Mello Yello Drag Racing Series kicks off on February 11, 2015 in Pomona, California, and runs through 24 races leading up to the finals November 10-13. The National Hot Rod Association (NHRA) is the primary sanctioning body for drag racing in the U.S., and presents 24 national events including the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA Pro Mod Drag Racing Series.
