For the first time since 1974, Arizona State Baseball is coming home to Phoenix Municipal Stadium, and bluemedia was proud to produce the rebranding elements and new stadium signage for their inaugural season. This is the place where Willie Mays hit the first home run. Where Mantle and DiMaggio played their first and last spring trainings (respectively). It’s a stadium rooted in baseball history, and ASU wanted to ensure every fan experienced those moments, even as their current players are making new history.
From seat kills to the Sun Devil Student Section, impossibly-long dugout tops to over-sized, massive billboards, bluemedia was behind nearly every element of the stadium’s transformation from a Spring Training facility into full-fledged ‘Sun Devil Country’. Upon arrival, maroon and gold pole flags greet every guest, while a custom fabricated “Welcome to Sun Devil Baseball” display announces the many accolades hard-won by ASU teams and players of seasons past. The University paid homage to its greats who’ve gone on to find Major League success with outfield billboards honoring heroes like Barry Bonds, Reggie Jackson and more, as well as a special memorial for ASU legend, soldier and patriot, Pat Tillman.
bluemedia worked diligently to value engineer long lasting new stadium signage, meant to withstand the harsh desert environment, while continuing the Arizona State Athletics department’s long tradition of creating immersive, grand environments for their students, alumni, and fans.
I know this time of year is always crazy and we can make it extremely difficult on you guys, but you always seem to go above and beyond with your communication, work ethic and service.