Every July, close to 130,000 fans converge on San Diego to experience comics and popular arts in person – to get first glimpses of upcoming shows and movies, and see their favorite actors, authors and characters all together in one massive conference. The event is Comic-Con International.
For new shows, books and movies to succeed and gain the attention of any substantial number of attendees at Comic-Con, the experience has to stand out. In 2018 when FOX was looking for a fresh way to generate buzz and excitement around a new season of one of their hit shows, they decided to bring it to Comic-Con. The question was, what could they do to get noticed among hundreds of exhibits, presentations and events?
National Geographic’s “Cosmos” is a FOX blockbuster docuseries in which viewers travel across the universe with Neil deGrasse Tyson, who walks them through the experience with both educational and entertaining flair. The new season, “Possible Worlds,” was about to launch. For the Comic-Con activation, to get the results they wanted, they needed to turn the show into an experience.
Working alongside the teams at FOX and National Geographic, we activated an immersive, 4D experience inside a 33’ bluemedia dome that included:
In summary, the “Cosmos” dome was highly successful, with more than 8,000 visitors seeing 80 shows per day throughout Comic-Con. With proper planning, organization and project management from the first conversation all the way through setup, running the event, and strike, the project, like the show, was a hit with both the brands and the fans.
Jared, over the years of the gaming house project, you were always prompt with your replies, came up with great solutions to maximize that particular gaming environment, provided all the back-up required and were a pleasure to work with. I appreciate your support.