When nationwide car dealer DriveTime moved into its new 97,000 square foot headquarters building in Tempe last year, it had a bigger, better dream for the working space of its 550 employees. Gone were the rows and rows of boring cubicles, drab lunch rooms, and uninspired conference rooms—in was a full co-ed gym, relax room, lounges, breakout spaces, a huge outdoor garden, and more than twenty conference rooms. In an effort to further customize the space, bluemedia was brought in to install a series of creative corporate graphics and custom-fabricated acrylic clocks.
The bluemedia and DriveTime relationship goes back years, with us producing and installing re-branded retail graphics for many of the company’s 130 used-car dealerships in 25 states. Now, to create an environment that naturally encourages interaction and collaboration, original artwork was created by Blind Society, and bluemedia spent several days on-site, with six installers adding unique conference room names and graphics to the two dozen meeting, relaxing and workout spaces. Custom-fabricated clocks, made almost entirely out of acrylic, also adorn the outside of several meeting spaces. The clear acrylic with red or green faces lend an otherworldly feel to the space, and interact with the window graphics to keep customers and employees on track.
Walking through the space, you most likely won’t feel like you’re touring the headquarters of a used car company, but, according to DriveTime spokesman, Chris Piper, that’s the point. “We’ve never had any intention to not look like a used car company,” he told Slate Magazine in an email, “but that’s not who we are at our core. We are an organization deeply rooted in technology, human capital and analytics—and we just so happen to be serving the used car industry.”
Kudos to the DriveTime team for creating a lasting impression!
I wanted to thank you for getting this project completed on time. All of the signage looks great. The store is open and selling cars like crazy.
