bluemedia rolled out the window graphics—and proverbial red carpet—as the all new Ferrari California T made its State of the Art debut. More than 200 Ferrari clients and guests were invited to a private viewing of the vehicle’s introduction at the iconic Disney Music Hall in downtown Los Angeles. All were treated to an intimate evening of festivities as they celebrated the Art of Form, Innovation, Performance and Triumph of Ferrari’s newest V8 Grand Tourer. According to the manufacturer’s Web site, the Ferrari California T epitomizes the sublime elegance, sportiness, versatility and exclusivity that has distinguished every California model since the 1950s. It’s a car brimming with innovation that will more than meet the expectations of discerning clients for whom fun behind the wheel is a priority, but who also demand a sumptuously comfortable Grand Tourer they can use every day.
For bluemedia, it was a chance to produce killer window graphics in a very short window of time. From supplying images and white material for every possible scenario that could arise, to sending materials and artwork by plane—same day to LA—for installation which took place that night, bluemedia turned any obstacle into an opportunity and rolled through with time to spare. Our certified and experienced install team prepared and stationed the window graphics all night Friday, all day Saturday, and all day Sunday, changing and revising the designs and layout on the fly, as per the client’s needs.
As the video above demonstrates, the event was an instant success and bluemedia retained a very happy client. Here’s to the all new Ferrari California T vehicles being produced and their continued triumph as a brand!
Thank you again for all your help making our event look stunning. You are magicians.