Last year, two of the Valley’s leading advertising firms, Terralever and E.B. Lane, merged to form a new marketing powerhouse, LaneTerralever. bluemedia was proud to help LaneTerralever shape the future of advertising with a new custom monument sign, illuminated wall sign, and sculpture outside their downtown Phoenix headquarters.
The custom monument sign includes graphical elements taken straight from the agency’s logo in the form of red and blue acrylic squares, set in an internally illuminated cabinet, wrapped in faux-rusted aluminum. The LaneTerralever name was then cut out of custom-molded cement faces (east- and west-facing), and backed with colored acrylic, to project the firm’s signature colors when illuminated at night. The sign rests on a brick base that matches the same style and color of the agency’s building construction behind it. And an address end plate, fabricated from the same faux-rusted aluminum as the red and blue acrylic squares, was then added to cap the sign on the side facing the street.
Set back against the building is the illuminated wall sign, which features standard pan channel forms, configured and colorized to replicate the square elements of the LaneTerralever logo, sans the firm’s name. A brushed aluminum, routed address panel, mounted higher up on the same wall, was designed to complement and integrate with the color of the mullions in their large trapezoid shaped entry glass area, and the metal-sided front elevation.
Finally, for the standalone sculpture, which sits apart from the custom monument sign and other exterior signage further down the street, the square graphical elements of the LaneTerralever logo were again replicated using faux-rusted aluminum and internally illuminated squares. Acrylic backing was also included again to allow for the logo’s colors to project at night.