Will we ever call another planet home? Can we live on Mars? These questions form the basis of the National Geographic Channel series “MARS,” from executive producers Ron Howard and Brian Grazer. Before its premiere in November 2016, the new show was celebrated in style at the Beverly Hilton’s poolside party, where guests walked among eye-catching launch party graphics including MARS banners with planetary images, character portraits and more from bluemedia.
Set in 2033, this futuristic fiction series explores the possibility of discovering life on Mars and colonizing the planet. The scripted show – featuring a crew of six aboard the Daedalus spacecraft – is intertwined with present-day documentary footage discussing the fact that Mars is the next planet after Earth that may be habitable.
MARS kicked off its premiere at the Beverly Hilton with a photo booth, cosmic cocktails, book signings and awe-inspiring graphics. National Geographic partnered with JOWY Productions to plan the event, and the bluemedia team was brought in to deliver launch party graphics to set the visual scene. The highly anticipated, out-of-this-world launch offered a unique opportunity for bluemedia – from the elegant Beverly Hills venue to brilliant National Geographic content.
Our two-man team met with four other local certified installers to get the graphics up in just one day. The three separate bluemedia installs included a huge parking garage banner featuring the MARS show logo and multiple window decals highlighting the series characters and documentary subjects. A creative cable frame system was used to hold the graphics in place without drilling holes into any concrete on the property. This was done by way of 40” cables every 24” with carabiners and ropes.
Everyone from MARS executive producers and cast members to authors and press members were in attendance at the Beverly Hilton event to celebrate the successful premiere and impressive launch party graphics.
Thank you again for all your help making our event look stunning. You are magicians.