Branded Environments Transform NFL House & “On The Fifty” Restaurant

The NFL House was a high end hospitality drop-in facility for the league’s business partners. For Super Bowl 50, the NFL House was presented by Verizon and located at the One Market Restaurant in San Francisco. The NFL’s pop-up restaurant, “On The Fifty”, was located inside RN74, a popular dining destination owned by celebrated San Francisco chef, Michael Mina.

Both NFL House and the NFL Restaurant were transformed over the course of two nights, and despite vehicle and parking restrictions due to the adjacent Super Bowl City, the team was able to get their proper equipment through security check points and into the locations for install.

As visitors walked into the restaurants, they found windows frosted, columns wrapped and custom trip-tic banner walls. On the first night, a crew of three worked 9:00pm to 5:00am installing atrium and wine wall graphics in NFL House. The second night consisted of a crew of six working from 10:00pm to 5:00am to complete the interior and exterior of both restaurants.

It’s amazing to see how fast our team can completely transform a space and just as quickly remove all graphics. Removal was done within 4 hours with only two installers.


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Elements included frosted windows, wrapped columns, custom banners walls, and atrium and wine wall installs

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Transforming the spaces took two nights and a crew of 9, removal lasted four hours with only 2 crew members

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