Building on the success of the signage and décor program of last year’s Super Bowl XLIX, bluemedia and our partners at GMR were again engaged to deliver a multitude of large format stadium graphics, building wraps, banners and more for Super Bowl 50 in San Francisco, CA. This year, more than 167 million viewers, or half the U.S. population, tuned in to watch the Denver Broncos battle the Carolina Panthers, marking the occasion as the most-watched single broadcast in television history, according to CBS.
Miles of branded fence mesh lined the perimeter of Levi’s Stadium in sunny Santa Clara, as more than 70,000 cheering fans filled the LEED Gold certified, state-of-the-art venue to its limit. Hundreds of colorful, sky-high team banners, draped from every post and wall, greeted fans and celebrities alike as they entered and exited through the branded entry gates, purchased concessions under non-league dimensional graphics covered by SB50 signage, celebrated the unique experience and shared posts to social media, helping to make SB50 the most connected game ever.
With nearly 50 bluemedia and GMR team members together on-site, as well as 30 nationally certified installers, setup at the stadium took 31 days, right up until the night before Game Day. Additionally, install required the use of four 30′ swing stages for the Press Box area, and two 135′ straight booms to accommodate hard to reach areas in and around the stadium. Once the game was over, with the Broncos defeating the Panthers 24–10, Denver’s their third Super Bowl championship, removal of all signage at the stadium, and in the surrounding areas and San Francisco, was completed in less than five days.
Now that the excitement and adrenaline has slowed, we eagerly anticipate working on Super Bowl LI at NRG Stadium in Houston, TX early next year!
As usual, your Poinsettia Bowl crew was fantastic! The wraps and covers were up and down in record time! Huge thanks to all of them.