With awe-inspiring architecture, 66,000 seats, and glass wall panels reflecting the city skyline, U.S. Bank Stadium in downtown Minneapolis is truly a sight to behold. So, when the NFL commissioned bluemedia to come up with a way to install additional Super Bowl LII signage that wouldn’t hinder fans’ stadium visibility—an issue when that signage faces out the exterior of the building—our team dreamed up the ideal solution: a massive transparent LED screen!
At 100 feet wide and 50 feet high, it was impossible to miss the transparent LED screen illuminating the stadium in the weeks leading up to the big game. Along with the Super Bowl LII logo, flashing in alternating, vibrant colors, the screen also the featured the final two team logos once they were determined – the Eagles mascot versus the Patriots mascot. These giant rotating LED messages on the side of the glass stadium certainly helped to set the stage for Super Bowl LII and pump up fans all around the city.
With content help from our partners at GMR Marketing, bluemedia’s nationally certified install crews handled all installation, and our team back home supplied the screen, media servers, and more. It took our crews less than two days to hoist, position, and test the mesh screen high up on the stadium’s interior. Considering that the 37 mm screen weighed roughly thirteen thousand pounds, that was no easy feat!
The immense transparent LED screen was successful in not only promoting the game, attracting fans and showcasing the host city’s amazing arena, it helped to visually brand the game, the stadium, and the experience to the more than 100 million viewers who tuned in to watch—in other words, a total touchdown!
As usual, your Poinsettia Bowl crew was fantastic! The wraps and covers were up and down in record time! Huge thanks to all of them.
